Ogun State, which has Abeokuta as its capital was founded in February 1976. It is currently headed by Senator Ibikunle Amosun and is referred to as the Gateway to Nigeria. If I was still little I could probably say it’s because of their Ofada rice produced in Ofada town in respect of the saying that “The way to a man’s heart is through his stomach” I would have been wrong.

 It borders the Republic of Benin to the East, Lagos state to the South, Ondo state to the West and Osun state to the North with twenty (20) local Governments. Ogun state consists of both Christians and Muslims but majorly Christians and has amazing cultural events which include the “Ake Festival of Arts and Books” founded in 2013 by one of the Nigerian great writers, Lola Shoneyin. Talking about books, there is a historic, tourist and academic presidential library owned by former Nigerian President Chief Olusegun Obasanjo and even the National Library of Nigeria is located in the same state.

Truth be told, Ogun people love books and that’s why they invest in academics, producing schools with value.

 I will be sharing top schools with you among other outstanding schools in Ogun State.

1.City of Knowledge Academy (CKA)

Ijebu-Ode is the Chief town and capital of the Ijebu Kingdom, the 2nd largest city in Ogun State comprises this beautiful school that supports both the contemporary and integrated approach of teaching and learning. It is usually referred to as the school with the lake because of the marvellous artificial lake in the middle of the school.

 This school was founded in the year 2013 by a business leader and administrator, who is a graduate of Economics from the University of Ibadan, a fellow in the Institute of chartered accountants of Nigeria, alumnus of Harvard Business school USA and alumnus of International Institute for management and business development (IMD) Lausanne, Switzerland, amongst others, Mrs Mosun Belo-Olusoga. Mind you, I stretched her records for you to see reasons with me on why I earlier mentioned that Ogun State people are book inclined.

 This is basically a boarding secondary school and an award-winning school of categories such as American Mathematics and Microsoft certifications in Words and PowerPoint.

 Their school fee ranges from 751,000- 1,000,000 per term. CKA also awards scholarship in various categories and levels, they also have a group and individual sponsors.

See more on CKA here.

2.The Bells Comprehensive Secondary School

Of course, when one hears the name “Bell” the mind travels first to alerts. This school, already from their name, is indeed called out. They obviously want their name to ring a bell once heard of, they have achieved a lot and passed knowledge to their pupils who tend to either be in the creche, nursery, primary or secondary school (day or boarding).

 This school was founded by former President Olusegun Obasanjo on the 20th of January, 1991 with a proposition that “no child is unteachable”. It is located in Otta town, they practice audio-visual learning, teach different languages such as English, other Nigerian Languages, Chinese and French. They also prepare their students for both O’level and A’level exams.

 Their school fee ranges from N301,000- N500,000, they practice a sibling discount method on third child applicant. click for more to know about The Bells Secondary and Primary School.

3.Rainbow College

Truly, a name is the first gift given to a child as the meaning of that name will manifest. I think the founder of the school Mrs O.O Odunlami should have first class in branding, with the way she has named her school, it has helped them come out in flying colors as their motto remains: Learning today, Leading Tomorrow.

This school has a day school in Lagos with sister schools “Pampers Private School, Alaka”, “Pampers Private School, Lekki” and a boarding school in Maba town, Ogun State.

Their scholarship is usually given to the best student in the entrance examinations into Jss1 and would continue based on performance in subsequent years, which will depend on other terms and conditions. Scholarship amounts are majorly 50% off the tuition fee for the student while their school fee ranges from N501,000-N750,000.

I will really love you to see more of what Rainbow school has got in stock here

4.Trinity International College (TIC)

This school fondly called TRICOL was established on the 10th of May, 1995 and later moved to 72 acres of land in the year 1998. It has a boarding secondary school in Ofada.

TIC has bagged Laurel awards, acquired good results locally and internationally.

 Among competitions won are the Nigerian International Secondary Schools Model United Nations (NISSMUN), International Biology Olympiad (Iran, 2018), International Physics (Indonesia, 2017), World Youth Scrabble (France, 2017), Cambridge IGCSE/GCE O’level top country award winners in Physics, Art and Design, Biology, Mathematics and English Language (2016), to mention a few.

 Their target is to close the gap between the present and future of a child. They have over eight hundred (800) students who attend the school. Tuition fee ranges from N501,000- N750,000, a sibling discount of 12.5% is being granted to the 3rd sibling.

Facilities, extra-curricular activities and other amazing stuff are something you may want to look at here.


In the year 1995 on a perfect day as the 9th of January, Jextoban was established and has been a source of joy to tap from far and beyond Ibafo, Ogun State as the school extends to Lagos state somewhere in Ketu. The founder late Pastor and Mrs E.A Ojo made of it a Christian learning environment with twenty-five students (25) class size, comprises both day and boarding and has an amazing 5% sibling discounts, Tuition fee range per term is N301,000-N500,000. See how much Jextoban has to offer you here.

6.Folarin Dalley College

Close to rock formations in a wooden savanna is the largest city (Abeokuta) in Ogun state where Samuel Williamson Dalley (Primary) and Folarin Dalley College (Secondary) was founded in the year 2001 by late Dr. Barrister (Chief) Gbenga Dalley.

The school’s founding mission is to give quality education that would help to expand not only the cognitive but also the effective and psychomotor domains of a learning child. Folarin Dalley College is co-educational, it comprises both day and boarding facilities. The “Day pupils” are being conveyed in comfortable vehicles to and from school.

Over time, this school has had 100% pass in both Waec and Neco. Their admission process is quite easy and entrance examinations are taken every year in three (3) batches (March, April and May).

School fees here are N50,000- N150,000. Siblings discount for the third sibling is 10% and 15% off for the fourth sibling.

For more information, click here for Primary and here for Secondary.

7.Mueenat International Academy

In 2015 a school that aims at preparing pupils for useful living within the society was established, that is to say, that Mueenat has good intentions for our society as their students hold a reliable future.

They practice both Western and Islamic education and is located in Abeokuta same town that holds notable organisations in Nigeria. They are believers, their motto reads: Aim high and pray, no doubt that their standard of education is internationally based. Aside from academics, they are taught Islamic and moral values.

They have both day and boarding school.

In 2018, Mueenat came second in the Muslim Student Society of Nigeria.

School fees range from N50,000-N150,000. You can learn more about the school via this link.

8.Vine Crest College

As funny as this may sound, the people of Iperu-Remo has Ebiripo (a traditional meal made from cocoa yam), Ikokore (a delicacy shared by the majority of Ijebu people) and Ojojo to offer you, on the contrary Mrs. Folasade Oluwatoyin Philips (FOP) has wooden stem plant related to grapevine (Vine) and a crown (Crest) to offer you as in a sphere of academics so to teach inspire and nurture your children while they also enjoy what the town has in stock. On the 5th of October, 2017 the school which has taken Jesus Christ as their model, was established as a co-educational boarding school with an American curriculum.

It offers admission to other faiths who are not Christians but are willing to abide in the religious values and teachings they carry out.

School fees is at least N1,000,000.

Their facilities, extra-curricular activities and other information are worth checking out via this link.

9.The Ambassadors College

Proverbs 22:6 “Train up a child in the way he should go: and when he is old, he will not depart from it” was the bases on which Home of Mathematics Champions (School’s nickname) was built on the 14th of September 1998 in Ota town.

It is a co-educational award-winning school that consists of a nursery, a primary and secondary school with day and boarding facilities.

Juliet Ekoko and Ayoola Oguntade made the school top Cowbellpedia Mathematics Quiz Competition as it earned the candidates N1,000,000 each and an all-expense paid education excursion outside the country according to The Guardian news.

Oh well, their motto which says “Where God helps us to make a total child” has and is still manifesting as some parents reviews qualify it.

“The school challenges the children to compete healthily and aim to the best, I have seen a great improvement in my children just in two terms” -John Akindowale.

“Excellent school that helped nurture my son. I don’t need to say anything because the testimony of the school speaks for itself. 30 of their students graduated from Covenant University with 17 in 1st class. Over 50% of the students are given scholarships from foreign universities. Taste and see that the Lord is good”.- Etofolam Felix Osuji.

 This school has won awards such as British council, Waec, National Spelling Bee and others.

School fees range from N301,000- N500,000 with sibling discount available.

Get more information here.

10.Nobelhouse College


A chemist would describe catalyst as a substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.

A catalyst for progress is the other name Nobelhouse is referred to. The date for inception was on the 14th of March, 2006 in a massive land of 62,825 acres (25,425 hectares) somewhere in Abeokuta.

Candance Chijoke-Mba, on November 26 2018, won the Mind Game Incorporation (MGI) NobleHouse first scrabble tournament. The school has also won the Association of International School Educators of Nigeria (AISEN) award.

Their educational scope covers secondary/college, sixth form, Cambridge and IGSCE.

Admission is to all interested students including special educational needs (SEN).

School fees at least 1,000,000 with a

sibling discount of 5% of second sibling and scholarship to gifted and talented (G&T) students.

I will like you to inquire more on this link.

Feed your eyes with this video clip.

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7 Reasons why some schools outshine the others.

There is no field in business that has no competition, but there is always a stage to stand out where you can do things differently. The reason some businesses are not progressing today is because they have refused to try something new and out of the box. Innovation is the way forward for successful growth today. 

The school is a good business, you have parents who have been taking notes of things you do both wrongly and rightly and may or may not give you feedback, and then you have me as a mouthpiece, oh sorry an observer from SchoolsCompass who is willing to share facts with you based on complaints from parent who changed their minds from allowing their kids attend your school.

After you read through these few tips listed below, thank me later but first start by making a change in your school, to avoid stories that touches by next term, which is around the corner, before you say Jack your pupils are back on the assembly for resumption, I bet you want to make them happy, comfortable, satisfied, be the school name on the lips of almost every parent, maintain good network relationship among their parents. Yes, you need to network with parents if you really want growth but let’s leave that for another day.

Ride with me on this amebo (secret/gist) journey as I put retardation and stagnancy to shame.

1. School Appearance

Image Credit: The Pottersland School

Many parents walk/drive pass your school on a regular basis and it will shock you that they haven’t noticed for once that a school exists there because there is nothing significant to show for it.

I would like that you check this list below to avoid you saying I wrote this out of sentiment:


  1. Do you keep your school environment spotless?

  2. Are your paintings and wall designs still intact?

  3. Is your gate/wall design with the best colors that speaks “Notice Me” volume?

  4. Talking about structures, are your structures firm or worn out?

  5. How about the road to your school, is it in good shape?

I am sure you have been able to answer the above questions with clarity. Furthermore, parents are not only concerned about the outlook of your school and out of curiosity would want to do a survey in the school compound, they would definitely look out for classroom arrangement, practical rooms and laboratories, restrooms/toilets, playground, refectories, dormitories, and so on depending on interest, kindly ensure that these places are well kept in order, you do not need to look expensive before you gain attention, cleanliness and maintenance system make even a poor man look rich, think about it.


2. Customer Care Service

Image Credit: Grenville Schools

Calls are not just about “hello” neither are emails about “Dear Ma/Sir,”, there is more to it than meets the eye, the communication skill is a thing to consider, are they patient, respectful, eloquent and positive towards your school’s growth?

Many parents get turned off by rude statements and if nothing at all but impatience because the customer care personnel could not hold proper discussions.

Aside from emails and calls, offline services towards parents matter a lot, ensure there is a warm reception which may include when, where and how you welcome parents and attend to them.

  • WHEN: Anytime is the time to welcome parents feedback and request because they need to be attended to, in most cases meetings should be brief and precise so that every other parent can be attended to, more so to save time.
  • WHERE: Make a space in your school with the right ambience, pleasant to the eyes, most importantly kept neat.
  • HOW: Welcome them with a smile, make them feel comfortable, ask them if they need anything or offer them a glass of water. Someone reading this right now may neglect this, I assured you a positive turn out. You may have the money but do not have the idea it takes while others are wishing they had but are putting in efforts to make a change, when things change now, the next thing is that you call them your rival when they were not supposed to be in the space with you.


3. Quality Of Teachers

Image Credit: Goldenline School

Are your teachers really qualified to handle your students? Do they speak fluently? What is their educational background like? Do you take them on training? Hope they have knowledge of “Human Behaviour”?

Handling kids in school are for professionals, parents do their part at home and pay for their children to attend your school to acquire knowledge and skills knowing that they cannot do it all.

Well, ensure that your teachers are patient enough to teach, kids as we all know to learn in a different pace, also make sure that your teachers are not too strict, playful and can understand a child’s need. Once this is achieved, you can now send your students out to compete with other kids from other schools, this will enable you to know if your quality of education is up to standard, not just that, parents would reach out to you so their kids can attend your schools, good news fly fast but bad news fly faster.

You definitely don’t want parents to withdraw their kids from your school because you can’t keep up with it.

4. Extra-Curricular Activity

Image Credit: Landmark College

Theory can be so boring if not mixed with experiences. In today’s world, no one wants to live on imaginations but what they see as seeing is believing, show them the actual things and once in while deviating from the norm.

Image Credit: The Bells Creche, Nursery and Primary School

Excursion enhances active learning where students can easily relate, this boosts their grades. There are schools you can look out for on our website with amazing extra-curricular activity. Have you tried this method regularly? Do this in such a way that your students want to go back to school and can’t wait for the resumption date.

Image Credit: Capital Science Academy


5. Security

Image Credit: Blooming Greens School

Many parents, would not send their children to a school that has no security system, take note of this. As a school owner ensure that you have security guards, census method, Closed Circle Television (CCTV) and trackers that can identify students location at a particular time depending on what you can afford but know that parents need to be assured that their children are going to be safe.

 6. Social Activities

Image Credit: Standard Bearers School

Everything deserves a reward, parents send their children to you because they trust you to take good care of their kids. You can organize a meet and greet session for parents, cocktail parties, involve them in sports, something social to keep parents happy and stay put, you won’t regret doing this as it enhances bonding.

7. Online Presence/Social Validation

Image Credit: SchoolsCompass

There is already a huge difference between ancient and modern, parents are looking out for schools that can close the gap, so it’s time for you to upgrade to your A’ game to avoid lagging behind, like using social media apps such as Facebook and Instagram to market your schools and showcasing your activities. More so like every other school in Nigeria, you can profile your school on SchoolsCompass to increase your online visibility.

The platform also serves as a third (3rd) party review for parents who are searching for schools and you don’t want to miss out.

Image Credit: Mind Builders School

Parents, kindly drop comments of challenges you may have faced so that Proprietors and Proprietresses can take note and make amends.



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Effects of Low Self-Esteem

Esteem, having to do with respect and admiration, if not managed in the right order can cause melt down in your children’s emotions and feelings, thereby affecting their day to day activities and making them less productive. Among the levels of esteem, low self-esteem seem to be critical and common in children.

There are factors that lead to low self-esteem which parents can figure out and nip in the bud, below is a list that explains further on the effects of low self-esteem.

1. Diminish in Self-Worth:


Credit Image: afribaly.com

Alot of kids look down on themselves and believes that there are limitations to the things they can do, only if they know their effort is needed to make the community a better place, encourage them by adding to their strength, tell them they can when they feel like they can’t, remind them that they are the best and that the world can’t wait to have them.

You can as a parent, make your children understand the essence of value, by expressing your love and care towards your child.

Create a rapport so that he/she can come up to you and open up regardless of what bothers the child – do not be harsh so you don’t scare the child, listen up to every of the complaint made, make corrections if need be, all this helps you in bonding properly to avoid fear. Fear is a deadly feeling that first reduces high self-esteem. Buy new clothes regularly if you can to make the child happy as it boosts confidence.

2. Low Academic Performance:

Image Credit: Crane School

When your kids do the wrong things be patient enough to correct them, comparing them with others should be the last thing on your mind, everyone has their uniqueness and weakness, take time in finding what’s unique about your children, scold them only when you have warned them severally against their bad habits, better still apply the carrot and stick method.

Encourage them to have role models they could look up to. This make them to be aware of who they are, for instance, if actress Genevieve Nnaji, Chimamanda Adichie, Usain Bolt, Mitchelle Obama, Wole Soyinka or Banky W are role models to any of your child and he or she fails in art class, encourage the child by saying something like “the reason these persons are successful is because they focus, if you really want to be like them, then you have to be focused. Focused people don’t fail but if they eventually do, they quickly retrace their steps”. In speaking, teach them that fluency is key and that knowledge is power therefore it would enable them to speak with authority, while doing this remind them that they should speak less and listen more. They should also know that anything they do is worth doing well, success is not built in a day, it takes a process and starts when the kids are young.

3. Causes Loneliness:

Image Crediit: thetrumpet.com

When children are not being attended to, it makes them withdraw from the world gradually, not finding importance in existence, they may become drug addicts, cultist or cold and withdrawn, might have great ideas and prefer to bottle it up because they feel it is not relevant enough to share, this may lead to depression.

Explain to them that when they are mocked at, they should take it up as a challenge to improve themselves and the reason people condemn them at times is that they feel threatened that they may be better than them.

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7 Things to consider as parents during holidays.

Holidays are some sort of free days for leisure and recreation as we all know. It is true that the brain needs break from school stress at some point but at the same time needs to stay alive always so to avoid forgetfulness and state of dormancy. It will be required of you as a concerned parent to look out for ways to help make your child be better, here are a few tips suggested below as the holiday is around the corner:

1. Make Sure They Eat Healthy

Image Credit: Heart.org

Give your kids proper balance diet, for those who eat less, provide them with supplements and multivitamins, more so enough fruits and vegetables is required, encourage them to drink water often and also a glass of milk, as research by international dairy journal shows that milk does not only help the bones but boast mental performance, low fat milk won’t be bad too.

2. Give Them A Break And Ensure Not To Exceed It

Image Credit: bbc.com

As soon as the break approaches, put in efforts to make sure that your children have restful time, engage them with activities that would help them relax their nerves such as swimming, going to the movies, playing with their mates (helps them do a lot of catch ups) and so on.

In each day ensure there are some playful and restful moments to make balance, try not to prolong the break as too much of everything is not good.

3. Make The Home Conducive For Learning

Image Credit: socialmoms.com

They are psychological effects that surround the brain and the environment, how is your home? A neat and well-kept home will go a long way in assisting your child’s development. You may need study table and chair for your kids, if possible a study room, what are the type of decorations placed in their rooms, does it speak volume in respect of learning? For the little ones, how does their bedspread design look like, will it teach the children? The kids need toys while teenagers need games that would help stimulate their thinking ability such as board games (ludo, chess,draft e.t.c), and any other productive game.



Image Credit: gilinstitue.com

Apply an active method whereby a child is constantly asked questions that he/she could either answer or be propelled to do a research on, it could be general questions or based on what the child had learnt in class having studied the scheme of work for his/her previous term. This method would help that child’s brain to be kept alive knowing fully well that questions may be popped up at anytime, you will be surprised on how that child would come back to you with questions for clarity or may have to contradict your opinion with reasonable facts, this would prove to you that growth has been made in his/her thinking ability. It could be in form of practicals, for example while cooking in the kitchen you can ask that the child measures 1/2 cup of an ingredient into a bowl or other questions like, if 3 cups of rice would feed the six of us, how many cups of rice would feed us when we are ten?, What is the capital of Lagos state? Where is the statue of liberty located (this is a research question as it may not be taught in schools but because you want your child to be vast in knowledge) and so on.


5. Enroll Your Kids Into Holiday/Summer Classes


Your kids would have to be kept busy with some holiday classes where they can learn new skills from either their tutors or classmates, a place where they can have proper recreation that would keep their minds in a happy state. New knowledge gained can enhance their next learning stage. Here, they can learn even more artistic skills like sewing, hair making, drawing etc, and scientific skills like electrical circuit construction and other interesting stuff like learning new languages, baking and so on.


6. Take Note Of The Television Channels And Books Your Kids Are Engaged With

ImageCredit: istockphoto.com

This will depend on the age of your child, persuade child to watch stations that will help boast his/her speaking ability like fluency in English, channels that would teach etiquette, news, documentaries like that of wild lives, history, sports and intellectual movies only for their age, music sometimes to light up their moods.Teach also the act of reading, buy books that may cover stories, inspirational, vocabulary and even documentaries.Be careful with your kids engagements to avoid them being exposed to the wrong and unnecessary things.


7. Family Outings

Image Credit: shopriteholdings.co.za

This is one essential thing you can do for your kids, they always want to be reminded that they are loved and accepted.Try as much as possible to take them out with you to places they can relate with, like shoprite ( you can show them how to use the Point Of Sale, POS machine), the village ( where they can understand their origin and history) amusement park, mountain climbing, skating (if the family engages in travelling abroad for vacations), zoo, cinemas and the list goes on, you may also use any cost effective means to teach your child, like showing them vegetation or rivers while travelling and teaching them what you know about it, showing them a railway, taking them to a farm if you want them to have an idea on agriculture (farmland, fish pond, poultry, pigsty and others), teaching them landmark methods by reading up almost every sign post they see on the way or taking note of a particular building, bridge etc, showing them statues and the stories behind them to mention a few.

These and many more are the tips you can apply on your kids for positive results and enhancement.

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What do you do when your school’s online reputation is at stake?

For every four parents that drop a review about your school, 96 parents have gone past without saying a word. Such parents deserve ‘accolades’ for stopping by.

Ruby Newell-Legner in her book, “Understanding Customers”, indicates that 96% of customers do not make complaints and out of those, 91% will not visit your business again

Let me start this piece on a controversial note – The truth is that people are too busy minding their businesses, people don’t care about your business, yes your school. For every four parents that drop a review about your  school, 96 parents have gone past without saying a word. Such parents deserve ‘accolades’ for stopping by.

What is being said about your school is a different kettle of fish. If the review is a 5 star one, it is a testimony that you have done well and such parent is pleased with your educational services. All you need to do is just to keep up the good work. However, if such review is damaging and hurtful, the natural response is to frantically look for ‘delete’ button. This is a very bad approach – resist the urge!

Rather, consider the following  truths about negative reviews

  1. The parent (reviewer) still cares about your business: Even if you have reasons to believe the review is written out of prejudice (maybe from a competitor). For him/her to leave his/her business and mind yours, be generous enough to thank such parent in your heart of hearts for minding your business.
  2. It is not about you but your business. It is a good practice to always separate yourself from your business – don’t take it personally. Parents spreading the news about your school is great marketing only if you know what to do with it.
  3. It is assessment time: As an educator, you know (and tell your students) that having ‘F’ grade does not mean the student is doomed and can not make ‘A’ in subsequent assessments. If this philosophy is good for your students/pupils, then it is also applicable to you (sorry, your school)
  4. Bad Reviews are not bad business:  Accept the fact that your school cannot be suitable for every parent and it is not a bad thing. Most genuine negative reviews are as a result mismatched expectations on the part of the reviewers, in this case, parents.
  5. Bad reviews make good reviews look authentic and build credibility: In my article 5 ways to avoid ‘avoidable bad reviews for your school, I mentioned that prospective parents look out for negative things about your school to see if they are things they relatively consider ‘normal’. And if they find none, it could be a ‘red flag. Negative reviews are good for your brand because they show that all of your reviews are real.

Turn Lemons to Lemonade now that your school is on parents’ radars.

If you find your school a victim of a bad review, just know that more eyeballs are on your school as it is in the spotlight. (Read my article, importance of online reviews to your enrollment strategy for more on this). Take this as an opportunity to further market your school to prospective parents who want to read the ‘bad’ about your school for free. And how do you achieve this? Look for a cold drink (not beer), sit back, and take the following 5 actions:

  • Pause and evaluate the review: For the fact that you are aware of the review and you respond proactively, you can still salvage the situation.  Study the review to determine what to do-  Is it an isolated case or it affects other parents? Gauge the level of damage this could potentially cause- use your best judgement but do not exaggerate it.                                                                                                                                                                           Your findings will determine your next line of action. In some instances, you just keep your responses short, thank the parent, and move on. In some extreme cases, you explain your side of the story with facts and figures in a polite but non-defensive way
  • Respond publicly if you have to: Public replies provide an opportunity to show other parents reading the reviews that you care enough to try and remedy the situation. It shows you respect parents and you have nothing to hide from anybody. Apologize publicly and offer incentives if you need to, we all make mistakes. In drafting your response, follow these best practices;
    1. Call the reviewer by the first name with appropriate title eg Dear Chief Alex if you know it.
    2. Even with the worst of reviews, thank the reviewer for deeming it fit to express herself
    3. Don’t lash out. Even if you’re right, it won’t end in your favour
    4. Use the same logic you would apply if she walks in to your office to express same reservations
    5. Don’t respond while you’re angry. It won’t end well
    6. Present your case – make it as short as possible but without loosing the key info
    7. Address legitimate concerns only- don’t digress
    8. Don’t get personal.
    9. Be nice and keep things professional


  • Gather more positive review to neutralize the negative ones: With this, you are simply saying the obvious and reality that it is impossible to please everyone and this is an isolated case. Get help in doing this by reading 11 ways to gather online reviews for your school
  • Remove the review if it is absolutely necessary but resist the temptation of pressing charges: In most cases, there is no need to remove this because negative reviews give authority to positive ones. A sprinkle of them is good for your brand. Parents are your direct market, dragging them to courts is likely to incur other parents’ grievances in solidarity. There is almost no justification for that – Even if you win the case, public opinion may not favour your school.
  • Check yourself and make adjustments: Few days after Dana Air license was restored after the crash in 2012, I intentionally flew it. Guess what? I got the best air treatment and felt safer than ever before!  Do you know that Queen’s college got a brand new water treatment after the cholera outbreak incident of last year and the chances of it happening again are slimmer than where it never happened? There is no smoke without fire. It is probably time for self-assessment.

Lastly, after you’ve addressed a problem and the parent is once again satisfied, you can ask for an update to the review to reflect your efforts. She might update it or take it down. Leave it up to her. If she does, wonderful! If not, at least your school is on record as having replied to the parent/reviewer.

Do you know about our ‘Stop Enrollment Leak’ Seminar coming up on 21/11/2018 in Lagos?  Do not miss it for anything.

Click here to register NOW!



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5 ways to Avoid ‘Avoidable’ Bad Reviews for your School

Surprisingly, most prospective parents look out for negative things about your school to see if they are things they relatively consider ‘normal’. And if they find none, it could be a ‘red flag’.


According to invesp , The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations. By implication,  88% of your prospective customers will not buy from you if they read a negative review of your products or services,.  This is NOT always the case!

Psychologically, since customers assume that nothing is perfect, a total lack of negative reviews means that companies are either burying the negative (not a good sign) or trying to claim perfection, which can actually be even worse. Brands with perfect reviews look inauthentic.

For schools, the truth is that every reasonable parent knows there are no perfect schools out there and yours is not an exemption.  A sprinkle of bad reviews within a few good ones can work in favour of your school. Just accept the reality that you cannot please everybody and your school cannot be suitable for everyone.

Surprisingly, most prospective parents look out for negative things about your school to see if they are things they relatively consider ‘normal’. And if they find none, it could be a ‘red flag’.

A trend discovered by SchoolsCompass is that parents hesitate to consider schools with no reviews or with too many negative reviews for their wards (for obvious reasons). In general, a school with no review (especially on schoolscompass) is worse than a school with a sprinkle of bad reviews in the midst of good ones.

Prevention is still better than cure

The fact that bad reviews still have good sides does not mean you should go out your way looking for avoidable bad reviews for your school. It is still best to strive to have none because some are so damaging and could cost you your entire business.

Here are 5 ways to avoid ‘avoidable’ bad reviews for your school:

  1. Avoid “Toxic” Parent

The early signs are obvious- from their very first visit, they complain about almost everything in your school. The more you try to convince them, the more faults they find- it’s probably time to let go.

Photo Credit: Quora

If they are not happy with your school on the first visit, the likelihood of them liking it in the long run after making payment is very slim.  At the end of the day, they feel trapped and result in throwing tantrums which could make them give your school a negative review at the slightest opportunity. You don’t want that. Do you?

  1. Operate Open Policy

As a school owner, it is a good practice to let your staff and parents know how you prefer to be contacted in the event of any complaints or grievances. Put suggestion boxes in strategic places of your school premises to make provisions for anonymous senders and make sure you check them often.

Photo credit: Standard Bearers Schools, Lekki

Bottled emotions are like the time-bomb in the hands of the terrorists looking for space to detonate. You can prevent it with effective open door policy.

Your channel of communication must be well defined and known to everyone

  1. Avoid Online Collaborative Meeting

For busy parents who don’t have time to attend your PTA meeting, virtual collaborative meeting on a platform like ‘group WhatsApp’ appears to be a very smart option. 95% of the time, down the line, it usually gets out of control. At that point, decorum is thrown out of the window mostly by toxic parents.

Photo credit: Cnet

Unverified damaging information from aggrieved parents in such platform can go beyond the platform itself and extend to social media or other third party review websites. That is definitely not the reason for such collaboration in the first place.

  1. Be Sensitive and Keep Ears to the Ground

If you observe any change of behaviour towards you by members of your staff or parents of your pupils/students, it may be a result of bottled emotion or perceived grievances towards you, the school owner or any member of your staff saddled with the responsibility of representing you in one capacity of the other.

Find out what it is, if is it about your school or your management style, do your best to address it (most likely to be an isolated case) before it gets out of hand and degenerates to the level of venting such anger on the internet.

  1. Communicate

The importance of communication in dispute resolution and prevention cannot be over flogged. Carrying every member of your school community along with your vision and new policies in order not to give room for speculations is an effective way of running schools.


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9 Good Secondary Schools on the Mainland (Lagos State)


In Nigeria, secondary education is the second level of educational training after primary school and it gives the student a wider scope and perspective about education and what career choice to make in the future. A half-century of amazing advancement in giving primary education to children could be lost if we fail to provide opportunities for further schooling.


Photo Credit: Chrisland High School

Chrisland is located at 72 Idimu Rd, Lagos and 26, Opebi Road, Ikeja respectively. It is a school with a great vision which is to be at the forefront in the private education sector and to nurture the children to become all they can be through quality all-round education, from kindergarten to tertiary level. Chrisland believes in the basic dignity of the human self; therefore they do not discriminate against any ideology or religion. However, the only demand is that individuals recognise that there are beliefs and creeds other than their own and respect them. Mutual respect breeds co-operation and advancement.

The school facilities include among others a spacious library with up-to-date books, a conducive atmosphere for effective learning, Spacious classrooms, well lit and well ventilated, well furnished computer room and internet facilities, Healthcare services, a modern art studio, Practical science, Home Economics Room, mini Olympic size swimming pool, large sports ground with spectators pavilion, a well equipped music lab & studio, multi-purpose hall, tuck shop, safe water and constant electricity supply with experienced and dedicated graduate teachers with teaching qualifications and professional guidance and counselling services. Learn more about Chrisland High School. 



Photo Credit: Grenville Schools

Located in Ikeja, Grenville School is known for its core values which are; trust in God, aspiration, respect, responsibility, kindness, honesty, discipline. The school provides an enabling environment which is clean, safe and secure for children irrespective of their peculiarities. Grenville mission statement is to ensure that all students have the opportunity to reach their personal best academically, socially and spiritually in order to become leaders of the future. The vision of Grenville is to be a world-class learning institution which exceeds expectations by combining a strong and highly professional team of staff with state of the art technology and facilities.

The school mission is to ensure that all students, regardless of ability have the opportunity to reach their personal best and are well grounded.

The Grenville tradition sums up a curriculum that gives an all-round education where students from diverse nationalities are catered for. Grenville secures an international outlook, in the sense that its students’ mix comprises a host of foreign nationalities, in its strategy of managing diversity both in student enrolment and academic faculty.

Grenville school runs a Cambridge advance (A) qualification and International Degree Foundation Programme (IDFP) which is a qualification that is equivalent to the A-level qualification and which many universities, especially those in the UK see as adequately suitable for entry unto the first year of a degree programme. To learn more about facilities, fees, activities and so on kindly visit their profile here


Photo Credit: Rainbow College

Located at Surulere, Rainbow College runs a day and boarding school that continues to raise genuine, well-educated, responsible, God-fearing and strong-minded students who go on to achieve amazing things. The school’s proven record of excellence for education in Nigeria is what has driven so many families to join the esteemed educational institution.

At Rainbow College, the reputable educational approach is applied to more than just academic excellence. The school offers a balanced curriculum of Sports, Moral guidance and Leadership training. Learn more about Rainbow College.


Photo Credit: Jextoban Secondary School

Jextoban Secondary School, Alapere Ketu operates as a co-educational institution and runs a boarding house system which enhances its pastoral ideals in moral training. The school instil into the students, a high standard of courtesy and consideration for others. The school equally foster through the disciplinary process, the virtue of self-discipline, tolerance, love, fairness impartiality and leadership development

Jextoban Secondary School boasts of well-equipped educational facilities. The classrooms are fully fitted with air conditioners, a functional first aid centre, and well-equipped science laboratories, an evergreen sports field and well-trained security team.
The school invest in teacher development as well as quality assurance management in order to maintain it well known academic standard.  Students are prepared for SSCE (WAEC & NECO) as well as Cambridge IGSE.  Learn more about Jextoban Secondary School.


Photo Credit: Christ the Redeemer Secondary School

Located in Gbagada, Christ the redeemer Secondary School is owned by the Redeemed Christian Church of God that runs a boarding house system that strives to replicate home – away from home. Its mission statement is to provide first-class secondary education for the development of knowledge, skill and attitude necessary for children to grow in life with faith, virtue and excellence through hard work and its vision is to touch lives of children in Godly way and with high intellectual and moral characteristics needed for peace, entrepreneurship and leadership in globalized world.
Christ the Redeemers Secondary School provides the necessary breadth of experience and challenging opportunity that will prepare each child for the life in the 21st century. The school has committed teaching staff who are both academically and professionally qualified with non- teaching staffs that are equally committed and hard working. Learn more about Christ the Redeemer Secondary School.


Photo Credit: Platform College

Located at Alimosho, Platform school is a private secondary school that run both day and boarding school. The school  Platform school is unique in its approach to education, which is aimed at discovering and developing the potentials of every child. Pupils and the Students are exposed to practical classroom teaching, sports, vocational skills and fundamental societal values. Apart from a conducive learning environment, the school has competent teachers and the necessary accompaniments such as laboratories, library, and spacious classrooms.

Platform School is dedicated to ensuring that the children grow up to be independent and self-actualized. With the aim at developing students academically, morally, physically, intellectually and socially, the institution believes in the uniqueness of every child. Learn more about Platform College.


Photo Credit: Supreme Education Foundation School

Supreme Education Foundation School is a centre of excellence located at Magodo G.R.A that is designed to provide world-class education in an exciting learning environment for students. The school operates both day and boarding and it provides comfortable hostel accommodation under the supervision of experienced hostel parents. The students are taught to be independent as well as co-exist with one another.

With the vision to attain the highest standard of excellence in academics and total development of the students, the school mission is summed up to unrelenting efforts at working hand-in-hand with the parents to provide an inclusive world-class education that develops students’ skills, knowledge and character; equipping the students to become confident leaders, role models and global citizens. Learn more about Supreme Education Foundation School. 


Photo Credit: Vicsum Private School

Vicsum Private school is located at Omole phase II with the motto that says “raising tomorrow’s leaders”. It is a place where learning starts from the first step The school is staffed with highly qualified, experienced, seasoned and highly motivated teachers who handle various subjects in the school. They are supported by efficient and hardworking non-teaching staffs that see to the day to day well-being of the institution.

Viscum is known for it small class size giving room for individual attention, affordable fees, excellent result in WAEC and NECO results, home away from home boarding facilities, safe and secure serene environment, an I.T driven environment, bus service etc. To learn more about facilities, fees, activities and so on kindly visit their profile here.


Photo Credit: Riverside College

Riverside College, Isheri is a purpose-built school with an overall aim to provide the students with the right conditions in order to encourage their individual talents to blossom to the fullest. The school robust curriculum (Nigeria/British) has given the students an edge over their peers as they are better informed and aware of happenings around them and the use of exceptional teaching aids and methods enhance the student’s potential and ensures no student is left behind.

The school classrooms have gone digital with interactive boards and projectors to enhance teaching and learning and develop pupils/students understanding and application of skills. The students are trained to have a global perspective on all issues and materials taught. Riverside college placed emphasis on acquisition of core skills (digital literacy, problem-solving, critical thinking, leadership collaboration, creativity and imagination) which are lifelong learning skills that motivate and enable all students to make positive contributions to society. Learn more about Riverside college.

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50 Parents Explained Why They Changed the Schools their Wards were Enrolled and WELFARE topped the list

Parents on FabMumNG were asked why they changed the schools their wards were enrolled and they had a lot to say. After more than  100 comments were broken down into categories, we found out that the welfare of the wards is the strongest reason parents change schools followed by teacher competency, school management structure and many others. See parents comments below.


newlookconcept Poor management, 3 different teachers can teach a class for a session. So bad so many parents left.
ogoz_etc@newlookconcept same reason I’m about to change my child’s school. I can’t have 3 teachers in a session teach a 3 years old. I doubt it’s the best for the child.
jaybae Changing my child because of frequent change of staffs and some bad reasons I can’t mention here and also frequent increment
kemigbengaReligious purposes, my first son was already getting deep into another religion cos the owner of the school was Of that particular religion
wineup95The school was trying to teach them about being lesbian gay bi-sexual transgender and my son was only 6!!! Please tell me why does a 6 yr old need to know about that at that age??? Or maybe im just wrong !?!?!?!?!?! 
lollies_lieuI changed my daughters creche because I discovered that they don’t pray and lacked spiritual (Christian) content. Also because at the end of the term they gave a one year old typed examination, answered, marked and score with a result sheet! Who does that!!!!!? Plus her snacks was always missing, so I went early to pick her and saw where the care giver emptied all the kids snacks on the table
I changed my daughter’s school because of the way the proprietress handles issues. If the proprietress of a sch can shout at a parent, imagine what she’ll be doing to her staff. A school where the staff is not treated well, tell me where they’ll carry out their frustration. Children don’t just throw unnecessary tantrums, Parent should always watch their children attitude while taking their child to a new school. If your child cries once you’re approaching the school and always anxious to go immediately you get to that school. Mummy watch it there’s a problem.
Image Source: Chrisland Predegree College
panache_stitchesI changed my daughter’s creche after three months stay there, she doesn’t eat at home and they were assuring me that she eats in the creche. I knew they were lying to me when at her next immunization her weight has dropped. I was really sad and I changed the creche immediately. Where she is now, she is eating well and always happy whenever I drop and pick her 
nmasinachi1When my little daughter was in crèche,she always have cough & catarrh. She’s kinda being on antibiotics almost every month which I don’t like. I kept complaining and asked them if they have children with constant cold they said none. I went to pick her early one day and saw children with catarrh dropping down from their noses, saw one that another child is even playing with the mucus I shivered. I went to the office of the headmistress and call her to the class, she was like eehhh it was not like that maybe it just came out. I left the remaining money and that was my last their. I can’t even recommend there. It’s not cheap either cos it belongs to one church like that,. 

enniskidzzI changed my Son’s crèche back then. He was always down with a cold. I dropped him off one that and I called their attention to it and told them to please reduce the speed of the fan which they did. I got back in the evening to pick him up and the fan was on the highest speed with him directly under the fan. 

yewybinitieOh I changed my 2 yo son’s school after he came home one day with scratches on his face and neck no one at school could explain. Clearly, they were mixed with older children or something bit then d issue was not the injury…it was the fact that no one knew how or when it happened. 
bashhouseofdenimHe was having infection almost every month, he was always crying at the gate and he did that for 6months, I thought it was normal until I changed his school, the cry stoppedembrace.the.mess.you.areI had my sons in daycare for 3 weeks and the both of them would cry for 6 hours straight. I just had a feeling it was the childcare. I changed they cried for one week and its 3 years later and they are happy as can bebibbyscakes@oliveskovski it’s lack of hygiene
leesa_usifo@yewybinitie This happened to us.Cuts,a bump on her forehead.And nobody knew how!!!in short they were suggesting it happened in my house.Still so pissed.
i.am.odewunmi@fabmumng having this challenge currently.. Infection. Everything else is fantastic but this frequent bacteria infection.. My fear is, if I change to another creche, what’s the probability it won’t reoccur? Is there a way to prevent?
u4mabinoneYes!!! When my son said “mummy let’s not sleep so morning won’t come and you will take me to school”
agada_eneMy daughter came down with mumps, I took her to the hospital and met her classmate mum there, who told me her child was just recovering from it as well, I decided to go to the school, and I saw a child with his cheeks swollen obviously suffering from mumps, sitting in class with other healthy children. I was so angry and I called the Proprietress, She told me there was nothing she could do, because the child’s parents had gone to work and she can’t send him home.



Fort Yard

buitidanielI am changing my child’s school because her teacher has an accent and I don’t want it rubbing on my child imaging how she pronounces the letters of the eng alphabet. I can go On but then I know the foundation is key

gnepherCaregiver’s english was pathetic…we had to run🏃‍♀️🏃‍♀️🏃‍♀️

verychiHe was in nursery 1. The elderly caregiver though nice and very maternal was too igbotic.

myorganiclivingI changed from the so called best school, because his teacher always complain about his inability to talk fast….He was a slow talker,she just couldn’t understand him, always make me feel bad each time I pick him by comparing him with other kids,I changed a yr ago, and he received award for the most improved during the recent graduation party at his new school, you need to hear how fast he talks now.

joan_la.belle.vieI was at the verge of changing the school when the teacher was kicked out. She would beat my 2yr9mths old just because he could not write. Oh if I remember the day I saw marks on his butt 3 hrs after he returned from school, I still weep. His crime was he cried for his mummy when he was supposed to be writing an exam. My son grew to hate school and the teacher so much so that when he heard that his little sister was soon to join him in school, he wept uncontrollably. Each time I remember I feel like a terrible mom. Thankfully, He is now comfortable with the school and tops his class.

Photo Credit: Starfield College
candykidsngI am changing her school this September because of bad grammar
wigserviceI changed school because I wasn’t impressed with his performance. His teachers kept saying he was doing excellently well, but when I assess him at home it is the opposite! After spending so much on fees. His new school is by far better, they advice he repeated his class which i was in full support of. Foundation is key. He is doing extremely well, speaks well he even coaches his younger brother. I don’t regret it at all.
verychiI changed my son’s when I noticed he had developed igbo accent. He knocked at the door saying “kpai kpai here”.
littleangelsngYes. I changed my child’s school because the school was not truthful with my child’s actual performance. I found out they were always escalating her scores and padding the pupil’s scores for reasons beyond me🤷‍♀️
kidsgadgetsnpartiesThinking of changing cos of the grammar I see in her daily report
aism.aismTeacher never gave me feedback and no replies to my email she wasn’t welcoming. Also many students were failing I found out
littleangelsng@sparklinsatini How can my child’s lowest score in any subject be 98/100? Even in Yoruba language that she didn’t understand?


Photo Credit: The Bells Comprehensive College
justadorablezWe changed because it was all about the book. The school didn’t really have extracurricular activities. We are in a better school now
smartbookeducationalservicesI changed my child’s school because he wasn’t exposed to extra curricular activities.
importeddiapers_ng I changed schools because my work schedule changed and the school didn’t have school bus facility. I was really pained. He joined another school in the second term and these one are just about book only. No soft skill whatsoever. I miss our former school.
camilla4rilWish I cud change mine. Academics is 90 percent n morals 10 percent. I don’t know why d believe that academics over rules morals by that high percentage. 😓😓😓😓


maliyalovesecrets I will be changing their school for the first time this September. They don’t just fumigate! I treat the kids for malaria every term…they return from school with mosquito bites. Secondly, school fee was increased by 25,000 without any explanation. They did the same last year but this time I can’t take it. I don’t know if changing their school will affect them psychologically.

aderonkefameso Hubby is thinking of changing my children school because of increment which am not comfortable with bcus am satisfied with the school they don’t change teachers any how and my child is ok. Still thinking really.


comfymama.ngI changed because of distance. I wanted somewhere closer to home for security and safety reasons
debbiekunmiI changed due to location , and still happy she cope much better than I expected
onostephanie Changed my son from a very good school when we moved houses. We enrolled him in one of the so-called good schools in the area. It turned out to be our biggest mistake. I was practically his teacher. We couldn’t wait for the session to be over to pull him out. He’s doing very well in his new school now and am so proud.
partypops09Changed when I moved House , her other school was good never has issues with them 
lagoswholesalesI changed my children’s school because we moved houses and I prefer the new school much more, it is not about only book but many more extracurricular activity and the focus given per child. They don’t all have the same home work, it is based on the level the child is at the moment
wonderchildforkidsAm about to change school due to location changes, please if you know any good school around Ketu kindly recommend one to me
Oh yeah. Changed when I moved houses. I was so sad.
Photo: SchoolsCompass.com.ng Homepage

Are there other reasons you would want us to know about, kindly comment below.

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11 ways to gather online reviews for your school

This is  the second in the series of my posts on importance of  online reviews to your school enrollment strategy. I outlined some reasons why you may want to embrace online reviews in my last post.


Getting online reviews for your school is not a rocket science but you have to make conscious efforts to achieve real success in it. The alternative to it which most school owners do is to leave it and do nothing about it – the consequence is grave and the risk is high.

For those who want to give it a try, here are 11 tips for achieving it.

1. Ask, Ask, and Ask: The truth is that if you don’t ask, you are not likely to get it. Customers are more prone to writing negative reviews about products than writing negative reviews. When last did you go online to tell the world how great this dress you bought looks on you? It is just natural.

Cultivate the habit of asking parents to review your service. You’ll be surprised by their willingness to do so.

2. Make it simple and seamless: If you are requesting your parents to drop a review for your school, be sure that you don’t make it complex – send them an email or SMS and make sure the message contains a link to the exact place where to write the review with clear instructions. Avoid a situation where they have to navigate there themselves or figure out what to do.

 3. Tell them what to expect: Unfortunately, most review sites require users to log in before they can write reviews. This is to prevent ‘spamming’ or any other automated and unwanted inputs but most users detest it.

If users are required to login before reviews are made, let the users know beforehand so they expect it and psychologically prepare for it. It is OK to manage such expectation, otherwise, it could be a roadblock that could get them irritated and leave the sites without writing any.

Photo Credit: Treasure Chest Place, Ajah

Take advantage of happy their moments:  When they come to you telling you how their children have improved academically under your tutelage and singing praises of your school. Take advantage of that moment, ask them to prove it by writing a review for your school.

Photo Credit: Blooming Green, Yaba

4. Don’t ask for positive feedback/review, ask them for honest feedback/review: Asking parents directly for positive reviews has automatically defeated the purpose of asking in the first place. There is a huge difference between ‘Positive’ and ‘Honest’ feedbacks in the mind of your customers. ’ You don’t want to come across as being forcefully or telling them that, ‘I know I don’t merit it, but do it for me’. That alone is negative, be careful with your choice of words.


5. Send email reminders to willing parents ONLY: It is very possible that some busy parents genuinely forget to write the review as promised, take time to check online to see if they have not done so and sent them a gentle reminder or SMS to nudge them to do so. In order not to appear intrusive, make sure you send to only parents you have had a conversation with before.


6. Start with your circle of friends: A good place to start your request for online reviews is your good friends among the parents who are not likely to say NO. This is called ‘low hanging fruits’. With this, you know what works in your approach and also what does not work. Perfect your strategy of reaching out and then launch it to other parents.

Photo Credit: Rainbow College Boarding

7. Take advantage of special events: Get a series of internet-ready devices on your special event days like PTA, inter-house sports and all that and politely asking parents to OPTIONALLY drop a review the same way you ask them to register their arrival. You may not get all of them to oblige but remember that reviews are not a game of numbers. One or two positive reviews could be all you need.

You may also decide to go ‘manual’ and offline to achieve the same purpose if you don’t have the resources. ’

8. Create a memorable and newsworthy event or scintillating performance:  According to James Hadley Chase, Goldfish have no hiding place‘. Try to organize a newsworthy event that attracts the attention of everyone in the space- even the government. This would definitely trend and fetch your school some ‘Accolades’. ’

Imagine one of your pupils wins N1M on ‘who wants to be a millionaire’ programme or had A1 in all his/her external examination.

Naturally, every parent of your school would like to identify with it, they likely go online themselves telling the whole world that they also have children in your school that are doing great – This give credence to the fact the success has many families but failure is an orphan. Take a deliberate effort to be extra successful and innovative and watch the magic!

10. Introduce incentives: Many parents see an online review as stressful that they don’t want to go through or make time for. As a school owner, putting yourself in their shoes will also have the same feeling running through your mind.

Naturally, customers behave like children and creating a review and reward promo in any of the school events by offering incentives such as simple chocolates, sweet, biscuit, tickets to watch films etc to parents can ease that stressed feeling and make reviewing your school sound exciting and simple to parents.

11. Be honest with it: Let parents know that this is to your benefit and it is just a favour you are asking from them. Don’t package it as if they are also benefiting from reviews when they are not.




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Importance of online reviews to your enrollment strategy (1)

A good word of mouth referral will tell 4-6 people about your product or services, online reviews can tell thousands of people overnight.

Your school’s reputation does not depend on what you say about it, but on what others (especially parents)  are saying about it. According to Chris Anderson, “Your brand isn’t what you say it is. It’s what Google says it is.”  Your brand is what your school is all about. It’s who you are, and what you offer to families. And if your online reputation doesn’t match who you say you are, your school marketing efforts will largely fall flat and enrollment will suffer.

Online reviews are the digital form of ‘words of mouths’. In my post on brand, I mentioned that your brand is everything the current and prospective parents of your school think, feel, say, hear, read, watch, imagine, suspect, and even hope about your school.

Online reviews could make or mar your brand and by extension, your enrollment. Organizations spend millions to naira on damage control when a dissatisfied client decided to go online to express his grievances about their products or services. Ironically, your customers are more generous with bad reviews than good ones. Bad news travels faster than good news especially in this social media world and viral age.

SOURCE: IMPERIAL GATE SCHOOL, LEKKI profile on SchoolsCompass.com.ng

A couple of years ago, if you conduct a ‘google’ ’search on one private school in Ajah, the first website that came up about that school was the Linda Ikeji’s story about a sad story of a child that died in the school from what the narrator termed as ‘school’s negligence’. This story trended online for a very long time. The last time I checked, it is no longer there but you don’t want to imagine the damage that story might have caused the school. As a third party, I am not privy to the school owner’s side of the story but that does not reduce the damage already done to the school’s brand.

I am sure the story about the prestigious Queens College last year is still fresh in our mind, search for anything about the school on google, you are more likely to be confronted with  this unpleasant news about the school than the good  things Queen’s college is known for over the years making it look as if Google is a conspirator, a promoter of bad news at the expense of the good ones.


Apart from the effect on the brand and reputation of your school, online reviews also  help your school in the following ways:

  1. Increases your online visibility: If more people are talking and engage about your school online, technically speaking, it sends a signal to all major search engines about your school as more contents are being generated all centred about your school.
  2. Boosts your enrollment:  When prospective parents read what other parents are saying about your school, they feel more relaxed, connected, and confident about their choice of your school.

       3. Gives you the competitive advantage: If you ask many tech-savvy millennial about where learn more about a particular school, they are more likely to refer you to sites that generate reviews and ratings about schools like SchoolCompass and others

Action Point:

As a school owner, it’s time to embrace online review sites and use them to your advantage. How many reviews do you have on your SchoolsCompass profile?


NB: In the next 2 series, we shall be looking at different ways to gather online reviews for your school and what to do in the event of bad reviews that threaten your brand. You don’t want to miss any of them – watch this space!

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