50 Parents Explained Why They Changed the Schools their Wards were Enrolled and WELFARE topped the list

Parents on FabMumNG were asked why they changed the schools their wards were enrolled and they had a lot to say. After more than  100 comments were broken down into categories, we found out that the welfare of the wards is the strongest reason parents change schools followed by teacher competency, school management structure and many others. See parents comments below.

 

 WEAK MANAGEMENT
newlookconcept Poor management, 3 different teachers can teach a class for a session. So bad so many parents left.
ogoz_etc@newlookconcept same reason I’m about to change my child’s school. I can’t have 3 teachers in a session teach a 3 years old. I doubt it’s the best for the child.
jaybae Changing my child because of frequent change of staffs and some bad reasons I can’t mention here and also frequent increment
kemigbengaReligious purposes, my first son was already getting deep into another religion cos the owner of the school was Of that particular religion
wineup95The school was trying to teach them about being lesbian gay bi-sexual transgender and my son was only 6!!! Please tell me why does a 6 yr old need to know about that at that age??? Or maybe im just wrong !?!?!?!?!?! 
lollies_lieuI changed my daughters creche because I discovered that they don’t pray and lacked spiritual (Christian) content. Also because at the end of the term they gave a one year old typed examination, answered, marked and score with a result sheet! Who does that!!!!!? Plus her snacks was always missing, so I went early to pick her and saw where the care giver emptied all the kids snacks on the table
I changed my daughter’s school because of the way the proprietress handles issues. If the proprietress of a sch can shout at a parent, imagine what she’ll be doing to her staff. A school where the staff is not treated well, tell me where they’ll carry out their frustration. Children don’t just throw unnecessary tantrums, Parent should always watch their children attitude while taking their child to a new school. If your child cries once you’re approaching the school and always anxious to go immediately you get to that school. Mummy watch it there’s a problem.
 
CHILD’S WELFARE
Image Source: Chrisland Predegree College
panache_stitchesI changed my daughter’s creche after three months stay there, she doesn’t eat at home and they were assuring me that she eats in the creche. I knew they were lying to me when at her next immunization her weight has dropped. I was really sad and I changed the creche immediately. Where she is now, she is eating well and always happy whenever I drop and pick her 
nmasinachi1When my little daughter was in crèche,she always have cough & catarrh. She’s kinda being on antibiotics almost every month which I don’t like. I kept complaining and asked them if they have children with constant cold they said none. I went to pick her early one day and saw children with catarrh dropping down from their noses, saw one that another child is even playing with the mucus I shivered. I went to the office of the headmistress and call her to the class, she was like eehhh it was not like that maybe it just came out. I left the remaining money and that was my last their. I can’t even recommend there. It’s not cheap either cos it belongs to one church like that,. 

enniskidzzI changed my Son’s crèche back then. He was always down with a cold. I dropped him off one that and I called their attention to it and told them to please reduce the speed of the fan which they did. I got back in the evening to pick him up and the fan was on the highest speed with him directly under the fan. 

yewybinitieOh I changed my 2 yo son’s school after he came home one day with scratches on his face and neck no one at school could explain. Clearly, they were mixed with older children or something bit then d issue was not the injury…it was the fact that no one knew how or when it happened. 
bashhouseofdenimHe was having infection almost every month, he was always crying at the gate and he did that for 6months, I thought it was normal until I changed his school, the cry stoppedembrace.the.mess.you.areI had my sons in daycare for 3 weeks and the both of them would cry for 6 hours straight. I just had a feeling it was the childcare. I changed they cried for one week and its 3 years later and they are happy as can bebibbyscakes@oliveskovski it’s lack of hygiene
leesa_usifo@yewybinitie This happened to us.Cuts,a bump on her forehead.And nobody knew how!!!in short they were suggesting it happened in my house.Still so pissed.
i.am.odewunmi@fabmumng having this challenge currently.. Infection. Everything else is fantastic but this frequent bacteria infection.. My fear is, if I change to another creche, what’s the probability it won’t reoccur? Is there a way to prevent?
u4mabinoneYes!!! When my son said “mummy let’s not sleep so morning won’t come and you will take me to school”
agada_eneMy daughter came down with mumps, I took her to the hospital and met her classmate mum there, who told me her child was just recovering from it as well, I decided to go to the school, and I saw a child with his cheeks swollen obviously suffering from mumps, sitting in class with other healthy children. I was so angry and I called the Proprietress, She told me there was nothing she could do, because the child’s parents had gone to work and she can’t send him home.

 

STAFF COMPETENCY

Fort Yard

buitidanielI am changing my child’s school because her teacher has an accent and I don’t want it rubbing on my child imaging how she pronounces the letters of the eng alphabet. I can go On but then I know the foundation is key

gnepherCaregiver’s english was pathetic…we had to run🏃‍♀️🏃‍♀️🏃‍♀️

verychiHe was in nursery 1. The elderly caregiver though nice and very maternal was too igbotic.

myorganiclivingI changed from the so called best school, because his teacher always complain about his inability to talk fast….He was a slow talker,she just couldn’t understand him, always make me feel bad each time I pick him by comparing him with other kids,I changed a yr ago, and he received award for the most improved during the recent graduation party at his new school, you need to hear how fast he talks now.

joan_la.belle.vieI was at the verge of changing the school when the teacher was kicked out. She would beat my 2yr9mths old just because he could not write. Oh if I remember the day I saw marks on his butt 3 hrs after he returned from school, I still weep. His crime was he cried for his mummy when he was supposed to be writing an exam. My son grew to hate school and the teacher so much so that when he heard that his little sister was soon to join him in school, he wept uncontrollably. Each time I remember I feel like a terrible mom. Thankfully, He is now comfortable with the school and tops his class.

ACADEMIC PERFORMANCE
Photo Credit: Starfield College
candykidsngI am changing her school this September because of bad grammar
wigserviceI changed school because I wasn’t impressed with his performance. His teachers kept saying he was doing excellently well, but when I assess him at home it is the opposite! After spending so much on fees. His new school is by far better, they advice he repeated his class which i was in full support of. Foundation is key. He is doing extremely well, speaks well he even coaches his younger brother. I don’t regret it at all.
verychiI changed my son’s when I noticed he had developed igbo accent. He knocked at the door saying “kpai kpai here”.
littleangelsngYes. I changed my child’s school because the school was not truthful with my child’s actual performance. I found out they were always escalating her scores and padding the pupil’s scores for reasons beyond me🤷‍♀️
kidsgadgetsnpartiesThinking of changing cos of the grammar I see in her daily report
aism.aismTeacher never gave me feedback and no replies to my email she wasn’t welcoming. Also many students were failing I found out
littleangelsng@sparklinsatini How can my child’s lowest score in any subject be 98/100? Even in Yoruba language that she didn’t understand?

ABSENCE OF CO-CURRICULAR ACTIVITIES

Photo Credit: The Bells Comprehensive College
justadorablezWe changed because it was all about the book. The school didn’t really have extracurricular activities. We are in a better school now
smartbookeducationalservicesI changed my child’s school because he wasn’t exposed to extra curricular activities.
importeddiapers_ng I changed schools because my work schedule changed and the school didn’t have school bus facility. I was really pained. He joined another school in the second term and these one are just about book only. No soft skill whatsoever. I miss our former school.
camilla4rilWish I cud change mine. Academics is 90 percent n morals 10 percent. I don’t know why d believe that academics over rules morals by that high percentage. 😓😓😓😓
 

FEE INCREMENT

maliyalovesecrets I will be changing their school for the first time this September. They don’t just fumigate! I treat the kids for malaria every term…they return from school with mosquito bites. Secondly, school fee was increased by 25,000 without any explanation. They did the same last year but this time I can’t take it. I don’t know if changing their school will affect them psychologically.

aderonkefameso Hubby is thinking of changing my children school because of increment which am not comfortable with bcus am satisfied with the school they don’t change teachers any how and my child is ok. Still thinking really.

RELOCATION

comfymama.ngI changed because of distance. I wanted somewhere closer to home for security and safety reasons
debbiekunmiI changed due to location , and still happy she cope much better than I expected
onostephanie Changed my son from a very good school when we moved houses. We enrolled him in one of the so-called good schools in the area. It turned out to be our biggest mistake. I was practically his teacher. We couldn’t wait for the session to be over to pull him out. He’s doing very well in his new school now and am so proud.
partypops09Changed when I moved House , her other school was good never has issues with them 
lagoswholesalesI changed my children’s school because we moved houses and I prefer the new school much more, it is not about only book but many more extracurricular activity and the focus given per child. They don’t all have the same home work, it is based on the level the child is at the moment
wonderchildforkidsAm about to change school due to location changes, please if you know any good school around Ketu kindly recommend one to me
Oh yeah. Changed when I moved houses. I was so sad.
Photo: SchoolsCompass.com.ng Homepage

Are there other reasons you would want us to know about, kindly comment below.

11 ways to gather online reviews for your school

This is  the second in the series of my posts on importance of  online reviews to your school enrollment strategy. I outlined some reasons why you may want to embrace online reviews in my last post.

 

Getting online reviews for your school is not a rocket science but you have to make conscious efforts to achieve real success in it. The alternative to it which most school owners do is to leave it and do nothing about it – the consequence is grave and the risk is high.

For those who want to give it a try, here are 11 tips for achieving it.

1. Ask, Ask, and Ask: The truth is that if you don’t ask, you are not likely to get it. Customers are more prone to writing negative reviews about products than writing negative reviews. When last did you go online to tell the world how great this dress you bought looks on you? It is just natural.

Cultivate the habit of asking parents to review your service. You’ll be surprised by their willingness to do so.

2. Make it simple and seamless: If you are requesting your parents to drop a review for your school, be sure that you don’t make it complex – send them an email or SMS and make sure the message contains a link to the exact place where to write the review with clear instructions. Avoid a situation where they have to navigate there themselves or figure out what to do.

 3. Tell them what to expect: Unfortunately, most review sites require users to log in before they can write reviews. This is to prevent ‘spamming’ or any other automated and unwanted inputs but most users detest it.

If users are required to login before reviews are made, let the users know beforehand so they expect it and psychologically prepare for it. It is OK to manage such expectation, otherwise, it could be a roadblock that could get them irritated and leave the sites without writing any.

Photo Credit: Treasure Chest Place, Ajah

Take advantage of happy their moments:  When they come to you telling you how their children have improved academically under your tutelage and singing praises of your school. Take advantage of that moment, ask them to prove it by writing a review for your school.

Photo Credit: Blooming Green, Yaba

4. Don’t ask for positive feedback/review, ask them for honest feedback/review: Asking parents directly for positive reviews has automatically defeated the purpose of asking in the first place. There is a huge difference between ‘Positive’ and ‘Honest’ feedbacks in the mind of your customers. ’ You don’t want to come across as being forcefully or telling them that, ‘I know I don’t merit it, but do it for me’. That alone is negative, be careful with your choice of words.

 

5. Send email reminders to willing parents ONLY: It is very possible that some busy parents genuinely forget to write the review as promised, take time to check online to see if they have not done so and sent them a gentle reminder or SMS to nudge them to do so. In order not to appear intrusive, make sure you send to only parents you have had a conversation with before.

 

6. Start with your circle of friends: A good place to start your request for online reviews is your good friends among the parents who are not likely to say NO. This is called ‘low hanging fruits’. With this, you know what works in your approach and also what does not work. Perfect your strategy of reaching out and then launch it to other parents.

Photo Credit: Rainbow College Boarding

7. Take advantage of special events: Get a series of internet-ready devices on your special event days like PTA, inter-house sports and all that and politely asking parents to OPTIONALLY drop a review the same way you ask them to register their arrival. You may not get all of them to oblige but remember that reviews are not a game of numbers. One or two positive reviews could be all you need.

You may also decide to go ‘manual’ and offline to achieve the same purpose if you don’t have the resources. ’

8. Create a memorable and newsworthy event or scintillating performance:  According to James Hadley Chase, Goldfish have no hiding place‘. Try to organize a newsworthy event that attracts the attention of everyone in the space- even the government. This would definitely trend and fetch your school some ‘Accolades’. ’

Imagine one of your pupils wins N1M on ‘who wants to be a millionaire’ programme or had A1 in all his/her external examination.

Naturally, every parent of your school would like to identify with it, they likely go online themselves telling the whole world that they also have children in your school that are doing great – This give credence to the fact the success has many families but failure is an orphan. Take a deliberate effort to be extra successful and innovative and watch the magic!

10. Introduce incentives: Many parents see an online review as stressful that they don’t want to go through or make time for. As a school owner, putting yourself in their shoes will also have the same feeling running through your mind.

Naturally, customers behave like children and creating a review and reward promo in any of the school events by offering incentives such as simple chocolates, sweet, biscuit, tickets to watch films etc to parents can ease that stressed feeling and make reviewing your school sound exciting and simple to parents.

11. Be honest with it: Let parents know that this is to your benefit and it is just a favour you are asking from them. Don’t package it as if they are also benefiting from reviews when they are not.

 

 

 

Importance of online reviews to your enrollment strategy (1)

A good word of mouth referral will tell 4-6 people about your product or services, online reviews can tell thousands of people overnight.

Your school’s reputation does not depend on what you say about it, but on what others (especially parents)  are saying about it. According to Chris Anderson, “Your brand isn’t what you say it is. It’s what Google says it is.”  Your brand is what your school is all about. It’s who you are, and what you offer to families. And if your online reputation doesn’t match who you say you are, your school marketing efforts will largely fall flat and enrollment will suffer.

Online reviews are the digital form of ‘words of mouths’. In my post on brand, I mentioned that your brand is everything the current and prospective parents of your school think, feel, say, hear, read, watch, imagine, suspect, and even hope about your school.

Online reviews could make or mar your brand and by extension, your enrollment. Organizations spend millions to naira on damage control when a dissatisfied client decided to go online to express his grievances about their products or services. Ironically, your customers are more generous with bad reviews than good ones. Bad news travels faster than good news especially in this social media world and viral age.

SOURCE: IMPERIAL GATE SCHOOL, LEKKI profile on SchoolsCompass.com.ng

A couple of years ago, if you conduct a ‘google’ ’search on one private school in Ajah, the first website that came up about that school was the Linda Ikeji’s story about a sad story of a child that died in the school from what the narrator termed as ‘school’s negligence’. This story trended online for a very long time. The last time I checked, it is no longer there but you don’t want to imagine the damage that story might have caused the school. As a third party, I am not privy to the school owner’s side of the story but that does not reduce the damage already done to the school’s brand.

I am sure the story about the prestigious Queens College last year is still fresh in our mind, search for anything about the school on google, you are more likely to be confronted with  this unpleasant news about the school than the good  things Queen’s college is known for over the years making it look as if Google is a conspirator, a promoter of bad news at the expense of the good ones.

IMAGE SOURCE: GOOGLE.COM

Apart from the effect on the brand and reputation of your school, online reviews also  help your school in the following ways:

  1. Increases your online visibility: If more people are talking and engage about your school online, technically speaking, it sends a signal to all major search engines about your school as more contents are being generated all centred about your school.
  2. Boosts your enrollment:  When prospective parents read what other parents are saying about your school, they feel more relaxed, connected, and confident about their choice of your school.

       3. Gives you the competitive advantage: If you ask many tech-savvy millennial about where learn more about a particular school, they are more likely to refer you to sites that generate reviews and ratings about schools like SchoolCompass and others

Action Point:

As a school owner, it’s time to embrace online review sites and use them to your advantage. How many reviews do you have on your SchoolsCompass profile?

 

NB: In the next 2 series, we shall be looking at different ways to gather online reviews for your school and what to do in the event of bad reviews that threaten your brand. You don’t want to miss any of them – watch this space!

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