When you speak in a language that is familiar to your prospects, you are instantly compensated with their attentions. Just before you continue: This article is a continuation of last week’s blog where we introduced the concept of parent persona and how to create one for your school. It may be helpful to read it before this one if you miss it last week.  Photo credit: belleafricana When I was young, I used to excitedly follow my mum into the local markets to do some…Continue Reading “How does Parent Persona help your school?”

All successful marketing starts with buyer personas – Author Anonymous Yeah, you’ve got that smashing billboard yelling to motorists and pedestrians about great things about your school and telling them why they should consider your school. You also have all sorts of beautifully designed (by a designer who is probably not a parent or not the type you expect in your school) flyers garnished with your marketing messages (also put together by a copywriter who is as guilty as your graphic designer). No matter how…Continue Reading “How important is Parent Persona to your school’s marketing strategy?”