The Naija Mathematics Championship is an online practice and assessment platform put together by DragnetSolutions Limited – Nigeria’s foremost job assessment company to multinationals like Shell, ExxonMobil and Chevron – and The Mathematics Laboratory Limited, owners of the Naija Mathematics-English Championship brands.
Both Dragnet and MathLab have been partners since 2014 in the teaching and assessment of students in the two core subjects of Mathematics and English Language and have successfully organized two Championships in Mathematics and English Language and has celebrated and rewarded outstanding students, teachers and schools/principals with prizes worth N3,000,000 (Three Million Naira only).
What’s on offer in 2018?
This year won’t be different from our usual offering of prizes arranged in this order with a total of 31 Prizes are up for grabs:
☆18 prizes to the 1st/2nd/3rd students in each of the class categories from JS1 – SS3.
☆ 6 prizes to the teachers who taught the 1st prize winners from JS1 – SS3.
☆ 6 prizes to the schools that produced the 1st prize winners from JS1 – SS3.
☆ 1 special prize to the school with the highest number of registered students.
Principals and School Administrators are encouraged to register as many students as possible because a special prize awaits the school with the highest number of registered students. Beyond this, it is important for schools to give all students equal opportunity to take advantage of the practice/assessment because experience has shown that often times, the students who excel at the Championship achieved their feat after they practiced extensively online and not because they were outstanding in their respective classes before they took our assessment.
One of the most overlooked parts of a school is its dining hall. But when you look closer you will discover that a school’s dining hall can play a vital role in a student’s life. Most of the moments spent in the school are usually programmed to follow a particular pattern, however, lunchtime presents an opportunity for the learners to express themselves and interact with one another without the influence of a full-grown adult.
A student’s dining hall experience can affect his or her overall academic performance. Beyond ensuring the right nutritional quantity of food is served in their dining hall, schools also need to ensure that the right portion of food is served to students at all times as not getting the portion of food can affect a students concentration during class which in turn will affect learning.
Beyond academic performance, the dining hall presents an opportunity to develop and test soft skills such as contentment, comportment, self-reliance, kindness, and patience. Children who learn to wait patiently on the queues during meal-time tend to tolerate others more and also demonstrate self-control when faced with pressures and limited options.
Schools where the students are directly involved in the process of preparing and serving foods instill a sense of leadership and accountability on the learners. The dining hall is also a place to learn teamwork and collaboration as students will be required to work in pairs to achieve a common goal,
Empathy has been reported missing among millennials. The dining hall provides an avenue to teach learners how to evaluate and appreciate the efforts of others. Schools that require students to give feedback on the meals served to them prepare learners to be better activists and less individualistic in their worldview.
When next you are visiting a school, check out their dining hall, kitchen or cafeteria. Pay attention to the pricing and quality of their foods or drinks as well as the storage, hygiene, and safety because failure to do so would result in serious health problems for staffs and students who consume the foods and drinks.
If you stay in a busy community like we do, then the chance is high that you need a creche to support you as you juggle between parenting and career growth. You can learn from the experiences of other parents when seeking to choose the right creche for your child; see the 8 simple rules below adapted from parents.com.
1. Pay Attention to Interactions
When you’re visiting a creche, pay attention to how the staff interacts with the children. Ideally, a caregiver should be on the floor playing with the kids or holding one on her lap. In their early years, babies need close, loving, interactive relationships with adults in order to thrive. That’s why it’s especially important that babies’ first caregivers be warm and responsive, and that even in group care, infants and older babies get a healthy dose of one-on-one time.
2. Find out the Level of the Caregivers’ Commitment
Babies need consistent, predictable care. It helps them to form a secure attachment to their caregivers, according to Debra K. Shatoff, a family therapist in private practice in St. Louis. When choosing a creche, find out how long the current caregivers have been working there and how much turnover the creche usually experiences.
3. Do a policy check.
Find out whether you share parenting philosophies on topics such as discipline (Do the caregivers use time-outs, scoldings?); television (Is the TV on all day or used sparingly, if at all?); feeding (What snacks or drinks are provided for older babies?); sleeping (When are naps offered? How are fussy babies put to sleep?); and so forth. Inquire about the sick-child policy (What symptoms prevent a child from attending?). Also, ask whether there’s a backup plan should the caregiver get sick and be unable to work. The more questions you ask early on, the less likely you are to be unpleasantly surprised later.
4. Drop by and spy
While word-of-mouth referrals from other parents or trusted resources are important, you need to look at a place for yourself to assess whether it meets your needs. Of course, any child-care environment should be kept clean, childproofed, and well stocked with sturdy books and toys that are age-appropriate. Other details to consider: When older children share the space, toys with small parts (choking hazards) should be kept away from younger babies. Ideally, infants and babies should have their own area where they won’t get “loved” too much by older toddlers. A room or separate area dedicated solely to swings and bouncers may look appealing at first glance, but keep in mind that growing babies need plenty of floor time to develop and strengthen their muscles. If possible, try to visit the same creche at different times of the day to get a sense of how the staff interacts with the children and what the routine is. You may want to consider popping in unannounced a few times after you’ve enrolled your child, just to see how things are going. Sometimes your visits will confirm that the place is right for you, but sometimes they’ll be a real eye-opener.
5. Keep talking
Until your baby can talk, you will be relying on what the caregiver tells you about your child’s day. Make sure you can communicate comfortably with each other. When you first hand off your child in the morning, you should tell the caregiver how your little one slept the night before, if he is teething, and whether he ate breakfast. At the end of the day you’ll want to know similar information, such as the number of diapers he went through, when he napped, and if he seemed happy overall. It’s always preferable to speak to the caregiver in person. If that’s not possible, ask if there’s a convenient time to phone, perhaps at nap time.
6. Problem-solve pronto.
It’s inevitable that you’ll experience conflicts with your caregiver, both large and small. Address problems right away rather than ignoring them until they grow out of proportion. Some issues can be resolved quickly; others may require more discussion. Whatever the conflict, treat the caregiver in a respectful manner, but don’t be afraid to speak up, says Deborah Borchers, MD, a pediatrician in private practice in Cincinnati. When broaching a difficult subject, ask the caregiver’s opinion, and hear her out. As the parent, you have the final word with an in-home caregiver, but you’re more likely to elicit cooperation if the caregiver knows she has been heard. For example, instead of demanding an earlier nap time to make bedtime easier, ask the caregiver if she has ideas about how to adjust your baby’s schedule so he won’t grow so overtired in the evening.
7. Trust your gut
Every parent knows when something doesn’t feel quite right. You may be turned off by a creche everyone in town raves about or clash with a highly recommended sitter. If that happens, keep searching. Babies deserve, and thrive under, good, nurturing care. If something just doesn’t feel right about your situation, investigate other options.
8. Be open to change.
You’re not married to a particular person or situation, and if things don’t work out, you can always make a switch. Yes, you want consistency for your baby, but that doesn’t mean you can’t alter arrangements. Babies are resilient; as long as they’re having a positive experience with their new caregiver, they’ll be just fine, points out Dr. Shatoff.
No matter what your work hours, you are still your child’s essential caregiver — the most consistent source of love and support in her life. Under your care and guidance, along with the help of your well-chosen caregivers, your baby will flourish and grow into a happy, healthy child.
Do your 2018 goals include choosing the right secondary school for your wards? SchoolsCompass is committed to helping you achieve your goals better. Find below the entrance examination dates of top schools in Nigeria.
The White Dove College is a Day and Boarding school that provides an outstanding all-round education of international standard. We are committed to the pursuit of individual excellence with an emphasis on discipline, leadership training, high academic standards, moral and ethical values based on Christian principles.
Albesta Academy is a Day and Boarding school that develop nations by developing students into great achievers through holistic education which cuts through mental, physical, social, spiritual, intellectual growth, and enduring service to humanity
City of Knowledge Academy is a Boarding school that provides excellent academic and leadership training for young minds. The institution is an outstanding school where we ensure that each student plays a musical instrument and gets a Microsoft certification.
City of Knowledge Academy entrance examination is scheduled to take place on Saturday, February 24, 2018, Saturday, March 17, 2018, and Saturday, April 21, 2018, anytime within the working hours at the school premises which is opposite NIPCO Filling Station, Besides Otunba Tunwase Pediatrics Hospital, Ijebu-Ode. Click here to find out more about the City of Knowledge Academy.
Olashore International School is a Boarding school that committed to academic excellence, nurturing each child to their full potential in a safe and serene environment, developing leaders for the dynamic global society in the 21st century.
Pinefield Schools is a Day and Boarding school that nurtures each child’s inherent ability to its full potential, instilling 21st-century survival skills, good manners, open-mindedness and the fear of God.
Alpha Covenant Heritage Schools is a Day and Boarding school that emphasis on the holistic raising-up of cultured, well-adjusted individuals, who uncompromisingly retain the principles and precepts of Godliness, even on an international stage.
Mater Ecclesiae college is a Boarding school that fill students with the aspiration to attain the heights in academic pursuits, reverential appreciation for the sense of the sacred and love for the supremely divine as well as a strong belief in creative thinking and initiative.
Imaad school is a Day and Boarding school that set up an international school for Muslim children where we help them discover and nurture their ardent innate talents to full potentials; establish a relationship with God with the help of our highly qualified personnel concerned with the intellectual, social, spiritual and personal development of all the students.
Imaad school entrance examination is scheduled to place on Saturday, March 24, 2018, Saturday, June 3o, 2018 and Saturday, August 11, 2018 by 10:00 am at the school premises which is at plot 1-6, Imaad Close, by Northern Foreshore Estate, off Agungi-Ajiran Road, Agungi Bus stop, Lagos. Click here to find out more about Imaad schools.
Is the ability to speak effectively important for teachers? The answer is a resounding yes.
Professional educators keep themselves continuously on an upward learning curve. They know that in addition to regularly upgrading their technical competence, one critical skill that can greatly increase their effectiveness in the classroom and enhance their credibility is the ability to speak effectively.
The ability to speak effectively is a pivotal skill required for almost facet of the teaching profession. Teachers depend on their verbal abilities to carry out their primary responsibility for knowledge sharing. Also, teaching staff communicates vital information about themselves and their schools every time they interface with parents, prospective parents and other stakeholders.
Here are top 4 reasons teaching staff should constantly strive to sharpen their speaking skills:
1. Impact Positively the Speaking Skills of their Students
There is no doubt that the verbal abilities of a teaching staff will to some extent affect the speaking skills of his or her students. Teachers who speak confidently and correctly will set a positive standard for their students to emulate.
2. Create the Right First Impression
First impression matters. Teachers who exhibit effective speaking skills command positive attention and project themselves as true professionals. In addition, when it comes to making an impact with parents, nothing impresses them like teachers who have taken the time to work on their speaking skills.
3. Increase Effectiveness in the Classroom
Effective speaking skills will enable teachers to articulate their ideas with clarity when teaching, as well as make their classes more interesting and engaging.
4. Enhance the Competitive Advantage of Schools
Top educational institutions know that the spoken communication of their teachers can speak volumes about their brand, and ultimately give them an edge over less articulate competitors. One of my clients told me recently that she wanted to change her children’s school. When I asked the reason for her decision, she explained that she has observed that some of her children’s teachers do not speak well. On the positive side, teachers who speak will help to enhance the competitive advantage of their schools, which can boost enrollment.
Do you want to stand out, increase your professional credibility, and create a positive impression of yourself as a teacher? Then give attention to regularly improving your speaking skills.
“Talking and eloquence are not the same: to speak, and to speak well, are two things.” – Ben Johson
The education industry is always agog with one buzzword or the other; from Montessori to adaptive testing, e-learning, mobile learning, etc. Parents usually do not know (usually because they make little or no attempt to learn) know what these buzzwords really mean but always expect schools to not only have the knowledge but also adapt them. This gives school leaders a lot to catch up on and increases the efforts required to not only keep up with trends but stay ahead of it. One of those buzzwords that are currently trending in the Nigerian education space is “Blended Learning”.
In simpler words, blended learning means using face-to-face and online interactions in teaching. A better way to understand it is to think of blended learning as a student-centered approach that integrates learning experiences in online and traditional brick-and-mortar environments. So it is basically a hybrid or mixed-mode of delivering instructions partly through traditional face-to-face interaction as well as via web-based online platforms.
What Blended Learning is Not
Many school owners have a way of defining everything that involves the use of an electronic device as e-learning. Whether it is computer-based testing (CBT), computer-aided instruction (CAI), computer-based instruction (CBI), school management solutions or even basic internet access, everything is tagged e-learning. While this is not absolutely wrong, it makes it more difficult to adequately measure how well schools are integrating technology.
Blended learning is not a type of online learning, neither is it a type of software or computer program. It is simply a way of delivering personalised instructions by ensuring that learners have control over their learning experience without necessarily eliminating the teacher. Personalisation is at the heart of every blended learning activity or instruction.
How Blended Learning Works
Interestingly, even without the direct influence of schools, blended learning adoption has been on the increase given the information literacy ability of today’s learners. It is not uncommon to find learners searching for videos online or reading up on lessons taught in the classroom. Whenever learners rely on online resources (e-learning) to further understand what has been taught in the traditional classroom (face-t0-face student interaction), then blended learning is said to be taking place.
My description of how blended learning works makes it seem like schools have no role to play right? Wrong!
For technology to aid pedagogy, it must be accompanied by fundamental process re-design. Schools are required to create a blended learning experience by designing how exactly technology should be used by the student. For instance, introducing research projects or recommending curriculum-based revision videos to students enables them to explore learning beyond the classroom knowledge which is the flexibility and personalisation blended learning affords.
Interesting Blended Learning Models Nigerian Schools Can Adopt
Let’s define models as process designs. Blended learning models, therefore, are the methods that have been adopted to ensure blended learning takes place. Dreambox learning highlighted 6 common blended learning models summarised below.
1) Face-to-Face Driver Model
Of all the blended learning models, face-to-face driver is the closest to a typical school structure. With this approach, the introduction of online instruction is decided on a case-by-case basis, meaning only certain students in a given class will participate in any form of blended learning. The face-to-face driver approach allows students who are struggling or working above their grade level to progress at their own pace using technology in the classroom.
In lower primary classes where learning abilities are largely heterogeneous and family background plays a major role in the level of intelligence demonstrated by students, the face-to-face driver model makes it possible for learners who may not have enough contextual background to properly comprehend what is being taught in the classroom. Take for instance, in a Social Studies class where students have just learnt about road signs, learners from urban areas would might easily catch-on because they see a lot of road signs every day. This may not be the case for learners from rural or low-income areas. To ensure a balance, the schools need to prepare and recommend online resources to be studied at home before or after classroom instructions. In order to do this more effectively, learning resources must be developed or acquired during the instructional design phase.
2) Rotation Model
In this form of blended learning, students rotate between different stations on a fixed schedule – either working online or spending face-to-face time with the teacher.
The rotation model is ideal for nomadic education. Despite the progress made against illiteracy in Nigeria, more work is needed to be done to ensure that nomadic farmers, herdsmen, fishermen and other itinerant learners receive adequate instruction to make their education at par with other non-itinerant learners. Providing periodic access to learning resources (preferably at a centralised location) will help learners structure their time to accommodate learning
Even in urban areas, introducing library hour in the school timetable where students are expected to use the e-learning facilities provided by the school at a specific period will engender information literacy and self-motivation in the learners. Teachers can give learners assignments and other learning tasks ahead of the library-hour (a way of flipping the classroom) which will then serve as a template for learners during blended learning.
3) Flex Model
Schools who are supporting a large number of non-traditional or at-risk students often choose the flex model of blended learning. With this approach, the material is primarily delivered online. Although teachers are in the room to provide on-site support as needed, learning is primarily self-guided, as students independently learn and practice new concepts in a digital environment.
If you have a group of self-motivated learners who prefer learning at their own pace, then the flex model is for you. With students having access to all the learning resources, the teacher becomes a facilitator or moderator rather than an instructor. This model is most-ideal for senior classes (especially students preparing for national and international terminal examinations). This model is very helpful when learners are way behind schedule and a make-up class is not possible.
Beyond the advantages of the flex model mentioned earlier, it turns out that the model is one of the easiest ways to achieve inclusive education. Using PBS Parents definition, “Inclusive education happens when children with and without disabilities participate and learn together in the same classes. Research shows that when a child with disabilities attends classes alongside peers who do not have disabilities, good things happen.” My point exactly is that students who are constantly out-of-school due to a medical or physical condition can keep up with other colleagues when this model is in place.
Let’s sum it up
Congratulations for making it to this point; Blending learning should sound less like another buzzword by now. The goal of blended learning is to empower students to develop their own learning experience. Individualised learning which blended learning engenders empowers students to become self-directed and life-long learners. While there are several other blended learning adoption models we’ve limited the conversation to just three because of how well they resonate with the Nigerian education system.
The face-to-face diver model builds on the successes of the traditional teacher-led classroom lessons while also providing a bridge between slow and fast learners. The rotation model solves the problem posed by time and human resource limitations while the flex model makes it possible for students to fully own their learning experience.
With table loads of paper works, long list of interviewees, unending complaints from parents and an obvious need for more self-development, many school owners would be happy to have more than 24 hours in a day. Beyond school leaders’ obvious need for time management, teachers also require better time management strategies in coping with the complexities of the 21st century classroom and learners.
Human beings and computers alike share the challenge of how to get as much done as possible in a limited time. Over the last fifty or so years, computer scientists have learned a lot of good strategies for managing time effectively — and they have a lot of experience with what can go wrong. Here are three simple steps to managing your time effectively as an educationist adapted from Brian Christian insights on how to make the most of our own lives.
Some tasks may not be urgent but they are very important. Other tasks may be important but if ignored because they don’t seem urgent, the result may be counter-productive. For instance, you may decide to finish drafting the school timetable before attending to visitors. This is because every other activity in the school will be held to ransom if the timetable is not drafted whereas, only a few individuals will be affected by the delay in attending to visitors.
In the TED Education video below, Computer scientist – Brian Christian discussed how spending more time on prioritising and scheduling your task leads to getting a lot more done faster. Computers schedule tasks before processing them and that is why they’ve turned out to be more reliable than most humans. Therefore, never start your day with tasks, start it with scheduling.
3. Eliminate Interruptions
When computers move from one task to the other, they have to make a context switch which involves moving existing data out of its memory and moving new data in. The lesson from this is we get less done when we keep moving from one task to the other. Reducing interruptions can significantly increase productivity. Another good way to achieve this is by turning off notifications. For instance, you can insist that all phones are silent during meetings. You can also refuse to attend to any visitor or complaints during your personal study hours. What happens is you will work more deeply even if it means less broadly.
Just as the computer manages interruptions by grouping notifications based on how long they can wait before being attended to, prioritising, scheduling and managing interruptions will not only enable you to get more work done but also enable you to feel completely in control of your time.
The education industry is increasingly becoming more competitive. More people are investing in staffing, facilities and operations making it increasingly difficult to stand out among other schools. Here are 6 ideas for preschool and schools adapted from a post by world-leading education strategist – Tausif Mulla
If you are planning to start your own preschool or looking for a franchise you need to keep in mind the below points before starting your own venture.
Quality of teaching
Communication skills of teachers
Location & transportation
Tausif Mulla while interacting with parents conducted a study with a sample size of 50 and these results validated a similar parent survey conducted by SchoolsCompass late last year. From these results, it is evident that parents consider the quality of teaching, school brand, pricing and activities as the key parameters before selecting a preschool or high school. Now that we know the key parameters while selecting a school so let’s learn about influencing factors that result in conversions i.e admissions.
It was discovered that the most influencing factor while selecting a preschool and school are relatives. Most parents discuss their child’s performance with their relatives and friends which result in the selection of an XYZ school. Now that we have learned the parameters and influencing factors that help parents to make their decision let’s discuss the strategy that you as the preschooler or high school can consider in your marketing plan.
6 Strategies for a preschool & higher school
1. Don’t SELL, Educate Parents
If you are thinking that you can sell to parents you are wrong. Gone are the days when the school used to be the dictator today the customer (parents) are dictators. Today’s parents are well informed and educated, so if you think you can sell the admission you will burn your hands. Parent’s need to be educated about education and its importance. As a school, you need to have a concern about the child’s education more than the parents only then parents will make the decision in your favour.
2. Don’t fall into PRICING traps
One of the most common mistakes schools do is, falling into pricing traps. If you are providing the high-quality education you can demand higher fees. In Nigeria, most schools do the opposite. We provide average quality and ask for higher fees. Focus on providing quality, streamline your process, improve your delivery, hire highly qualified teachers and interact with your parents very often. If you do all these and your customers (parents) are part of this, your school will never have a struggle in its profitability.
3. Awareness Program Initiatives
As part of your marketing strategy, your school should always be in the limelight for supporting some cause. For example, start a breast cancer awareness initiative and run campaigns around it. This initiative should be a part of all your communications (online & offline).
“If you don’t Stand up for something then you will fall for anything” – Malcolm X
The above saying perfectly goes in marketing as well. As a brand, you have to stand with a cause and concentrate your marketing activities around it.
4. Position your school as One Stop Solution in Education
If you are an established player in education you should definitely use this strategy. In my study, I realized that once parents take admission in preschool their concern is about admission to the higher school for grade 1.
If you are a chain of schools, make sure you are positioning your school as one stop for parents. Parents are concerned about donations, admissions procedures, interviews and so on. As a preschool, you can have a strategy wherein if the child takes an admission in playgroup or nursery and continues with the preschool for Lower Kindergarten (LKG) and Upper Kindergarten (UKG) the child will get direct admission into the high school i.e the parent school.
If you are a startup preschool then you need to have tied up with an external school/schools. This will increase your conversions as parents will rest assured about the admissions for the higher grade.
5. Use a REFERRAL service
You can increase your enrolment leads beyond your brand popularity by being referred by other trusted brands. This could be feeder schools, religious associations, community network or education agents. Beyond this, more parents are depending on online referral services given the ease and reach it provides. SchooslCompass.com.ng currently records over 15,000 monthly visits and provides referral services to parents daily. To enjoy priority listing in referral services, upgrade sign-up and upgrade your membership today.
6. Engage with Parents
If Digital Marketing is not part of your current strategy you might lose your customers (parents) over a period of time. As per Maslow’s Hierarchy of Needs, the third level of the pyramid is the need of Love and Belonging. Your customers’ i.e parents have the need to be social and connect with one another. In today’s scenario where social media has become a part of our daily life; as a school, you cannot ignore the opportunity to connect with parents on these mediums.
Have a social media marketing strategy where your school is engaging with your customers on daily basis, answering their queries and communicating with them. You can make your weekly post calendar and update it on all your channels starting from Facebook, Twitter, YouTube, Pinterest, Instagram, and blogs. For example, every Monday your social media will talk about Do’s and Don’ts
As Seth Godin says “Make your product/service REMARKABLE”. In education, your customer is the parent and your consumer is the child so plan your strategy accordingly.
These are some of the strategies which you can include in your current strategy. If you have some more creative ideas please comment below.
RenMoney Nigeria MFB is making it easy for parents and guardians to get their children and/or wards #Back2school early and ready with a RenMoney School Fees Loan. RenMoney School Fees Loan is a credit facility that offers up to N4,000,000 quick cash loans at cheap rates to sort out back to school expenses.
According to the MD/CEO RenMoney MFB Nigeria, RenMoney School Fees Loan was born out of a desire to address the high costs and associated panic that parents face when schools resume for a new term. “We want to make sure that parents can access cash as quickly as possible,” he said, “we also want to make sure that repayment terms are easy and will not break the bank, which is why the interest rate on School Fees Loan are so low” he concluded.
Regardless of how demanding the festive season may have been on your finances, RenMoney School Fees Loan comes at lower rates and requires no collateral. Loan processing is fast and comes with convenient monthly repayment terms over an agreed tenor.
RenMoney’s School Fees Loan covers tuition, registration, books, lunch as well as other invoiced education-related costs by the school(s).
Parents who want to pay education-related fees for their children and/or wards to schools/institutions are encouraged to take advantage of this offer by contacting RenMoney on 070073666639 or sign up for a RenMoney School Fees Loan
You can also follow RenMoney on all social media channels to stay up-to-date on activities in the #Back2School campaign.
About RenMoney MFB
RenMoney serves a fast-growing customer base of over 35,000 people in Lagos and has one of the strongest and well-tailored portfolios of products and services aimed at providing solutions to the everyday money needs of Nigerians. Their services include Unsecured Cash Loans, Fixed Deposits and Savings.
At our last company retreat, we decided our priority was to ensure we deliver value (enrolment leads and top-notch education services) for schools on our platform. To do this, my role became more marketing than operational. I had one week to complete the development of a marketing strategy for my company and the entire team was waiting. Given that at SchoolsCompass, Research and Relationship are core in our value system, I was sure no amount of embellishment would make my marketing strategy accepted unless it was backed by research and based on relationship. As a parent-driven company, I decided to get help from the thousands of parents who visit our platform.
So I conducted an online survey and scheduled physical meetings with some parents who called back to shower encomium on us out of several others we help find schools daily. The feedback from the interview and online survey was interestingly insightful. While my marketing strategy is still near-completion, I believe sharing few feedbacks from these parents is a greater service to our beloved proprietor and proprietors.
One in every three parents admitted they’ve changed the schools their wards were enrolled at least once in the last 3 years. The reasons parents gave varied from academic performance of their wards to change in school policies and of course household incomes. However, there were several other reasons I find interesting. Here are some reasons that you may not the thinking of and might be affecting your school(s).
1. Grade vs Performance
Before now, parents were more concerned with the grades their wards brought home at the end of the school term. That trend seems to have ended as parents are now more concerned with how knowledgeable their Wards are compared to others of their age and grade.
A parent mentioned that she removed her daughter from the school she was enrolled because she discovered that her daughter struggles with distinguishing between figure “9” and letter “p”.
Although the report card stated that her daughter is doing excellently well, she believed the school couldn’t help her.
Parents confirmed that they would prefer low grades with better performance rather than high grades with poor performance.
2. Unprofessionalism by Staff
With every school week comes increased fondness (or the opposite) between parents and schools (both academic and non-academic staffs). This ordinarily is a good situation for schools but when not managed properly, could really lead to a skewed parent-school relationship. A parent narrated that she removed her child from a creche she was enrolled in because as at the time she brought her child (around 6 am) the teacher who apparently lives close within the school was still in her night wears. Another parent removed her child because she met a staff shouting at a child who was complaining of pains in the arm. A careless word by teachers or some form of unacceptable mannerism can lead to eventual withdrawal from the school.
3. Poor Attention to Details
Parents usually fail to recognise that there are several other children in their child’s class. The expect a one-customer relationship between them and the school. Because of this mindset, many parents find it hard to forgive schools when little details about their children are missing. From switching toys to using the wrong water-bottles, giving students the wrong workbooks or even calling students the wrong names. Parents want to feel prioritized, they are happy to know the school considers their wards just as special as they (parents) consider them as well. The goal for school here is to ensure enough attention to details is given within and outside the classroom.
4. Other Students’ Influence
Schools are micro-communities where every child is exposed to being influenced positively or negatively by others. Parents reportedly withdrew their kids from schools when they discovered there was a classmate who had a negative influence on them. Beyond classroom instructions, parents are also concerned about the hidden curriculum taught by the school. A parent removed her child from a school because the child’s properties were being stolen by classmates. According to her, what was lost wasn’t so much of a concern rather, the fear that her child would grow up thinking stealing is normal.
Some schools have suffered a mass withdrawal of students because of a single bully. Schools are to ensure that every child is protected and every negative Influence by other students or staff is immediately addressed.
5. Communication Gap
Several parents expressed concerns that schools do not listen to their feedbacks. In some cases, the person receiving the feedback is not a senior personnel in the school; Consequently, the feedbacks are not acted upon. Worse still are schools where there are no feedback mechanism or channel.
Parents don’t just want to be treated as customers, they want to be stakeholders in the school.
In fact, parents envy what other schools are doing and have millions of ideas they want to share.
I’ll stop here so I can round-off my marketing strategy, I’m still speaking with more parents and we are currently analysing more survey submissions. We are preparing a report for our School Search Survey exclusive to Parents and SchoolOwners registered on SchoolsCompass.