There is a great possibility that before a parent decides to pay a visit to your school, they would have visited your website. The information on the website is crucial in making a long-lasting first impression. That first impression is the best way to distribute information about the school and preach the benefits of the school. Once that positive first impression is made, the website will then open doors to more prospects. As we have always stated that a website is a form of Inbound Marketing strategy that is used to attract parents and prospects using the relevant informative contents. This then depends on how you decide to use your website in attracting parents. This blog focuses on how to generate leads by using your school website.
1. Be Parent-Centric
When designing your website, you should have the parents in mind. You might be tempted to bombard your website with numerous information about your school; as the pictures of facilities and the school environment, be reasonable when doing this. Note that those parents are visiting your website to check for information that will answer their questions. When you examine how not to build your website, you will discover that your website needs to focus on answering questions rather than flaunting your facilities. The aim is to ‘preach benefits not features.’ How do you do this?
- Identify the problems that parents might be facing when looking for schools to enroll their children in. Some of the problems might be;
- Inability to afford the tuition fee.
- Demanding for any curriculum in particular.
- Looking out for facilities that will meet the needs of their children, and extra-curricular activities.
- When you have identified these problems, you then have to communicate the solutions. Do not just post pictures of your facilities, but highlight the benefits they will provide for their children.
2. Be Unique with Your Contents
Content provides information and this information can be used to educate parents about your school. When parents visit your site, they are likely to seek something such as a tuition fee, pictures of facilities or information. The best way to provide this information and details about your school is through content. Providing users with the information that they are looking for clearly and easily can help keep users on your site and increase conversions. It might have been possible that parents have searched other websites before deciding to visit yours, let them know that you alone can provide a solution to their problems through your contents.
3. Share Success stories
We are living in a world where schools utilize every possible medium to reach out to parents. Therefore, there is no surprise when it comes to the part where parents have to decide the future of their children. To do this, they need all the reassurance they can get. One way for parents to get reassurance is through hearing about the experience of other parents. Let them know that other parents have enjoyed your services. The best way to do this by posting testimonial videos of parents and students, also ensure that the contents of the videos are authentic. People are more concerned about what you say, and how you present it. Parents and student testimonials are a powerful selling tool and they are equally rewarding for schools.
Fantastic! So helpful. Thanks, management.
Thanks for sharing this great article.