We are in an era where everything is going digital. News, shopping, marketing, and even socializing are done on digital platforms. With this, advertisers now focus on digital platforms rather than using print media as a channel to reach out to their customers/audience.
Schools made use of print media then because it was effective. Parents would read posters and fliers to get the information they want. But with the advancement in technology, the approach of parents to how they source information has also changed – everyone is going digital.
No marketing strategy will be effective unless one has a clear understanding of his/her customers. The same principle applies to a school. Rather than parents flip through hundreds of newspaper ads, they’d scroll through their tablets and smartphones looking for information.
Digital marketing is changing the face of Education
Education has evolved, all thanks to technology. Back in those days, a parent would have to go from school to school just to make inquiries. But now, schools can organize a virtual tour of the school for parents online. This is the time for you to invest in digital marketing because your target audience is more exposed to technology than ever.
One can safely say that digital marketing is the right path for educational institutions. Here are the benefits of digital marketing to your school;
1. Reaching a larger audience
The number one advantage of digital marketing is the ability to reach a bigger audience. Using print media restricts the people you can reach – how many parents can you share your fliers to? But with digital marketing, you reach more parents no matter where they are in the world. This will give prospective parents and students the chance to know more about your school without even coming there.
2. More affordable than traditional marketing
Some schools still make use of radio, TV, newspaper & billboard ads. Even with these, digital marketing stands out when it comes to cost. Investing in digital marketing campaigns is cost-effective. For instance, social media campaigns are relatively cheaper when compared to the amount one would spend in sponsoring a full-page newspaper ad.
3. Target audience marketing
One drawback of traditional marketing is that one cannot determine who is reading it. You might do one intended for parents, but those that need it might not see it. On the contrary, one can make use of digital marketing to generate ads that are tailored for prospective parents and students alone.
4. Higher conversion rate
Like it was stated earlier, if done right, one can reach a larger audience using digital marketing. If the right audience which in your case are parents are reached, there are increased chances that some would convert to your clients/customers.
The larger audience you can reach, the higher your chances of converting them.
5. Trackable and modifiable
It is not possible to track the progress of a billboard or newspaper. This is another upper hand digital marketing has over traditional marketing, not only for schools but in every industry. A campaign can be tracked with various analytical apps that are available online.
You can also modify your campaign’s goals if they are no longer favorable. By doing this, you save the budget and cut out losses.
It is undeniable that digital marketing is paving way for schools. The future is now, do not miss out by being ignorant. If you have questions or guidance on how this works, contact us at SchoolsCompass, we are happy to help.
