The disruption of the COVID-19 pandemic has caused huge change and hardship in our economic systems. It can make it hard to predict what school marketing and sales will look like when we enter the post-COVID-19 era.
Society never expected something like this to happen considering now that we have so much global communication and commerce. With that being said, predictions are made by experts based on what had happened in a less complicated scenario.
With that in mind, here are two things you can expect to occur in school marketing as things reopen.
1. Reduction in Marketing spending
It is indicated that schools will spend less when it comes to marketing and advertising. This makes sense. That makes sense. As the pandemic continues to tighten the economy, businesses and schools feel the pinch. Income drops, but other fixed expenses remain the same. Cuts would have to be made, hence the marketing budget is one of the most accessible places to do it.
What do you do?
Any school that keeps its advertising budget the same or even increases it will enjoy the benefit. Apart from the fact that you might be spending more than your competitors, you will be filling holes left by the casualties. Each of those extra nairas spent will count for more because schools are advertising less.
Next Steps
Marketing push. Fine-tune a marketing plan that focuses on your target audience who in this case are parents and students. Make use of that gap created by schools that are short on advertising funds. Once things are better, push the campaign and dominate the market while your competition is still trying to pick up.
2. The online connection will rule
We all can see how the importance of online connection has greatly increased due to the COVID-19. During the lockdown, classes were done online and even exams too. With the great increase in remote working, virtual classes, online socializing, and even delivery of food, things might likely not return to what we initially call normal before the pandemic.
What To Do
This is the perfect time to double down on your digital marketing. Adverts, news, reports, lifestyle can be delivered via blog posts, blast mail, and social media channels. Also, you can practice the hybrid form of learning where both classroom and online forms of learning are practiced.
When you advertise through these online platforms, you can reach a larger audience.
Next Steps
Consider ways you can use online school marketing strategies to increase your territory. For example, you can make use of google ads to send out target adverts making use of the demographics information of your target audience.
Although we hope for a break from the fear and hardship that follows the pandemic. In Nigeria, there is no forecast as to when the COVID-19 issue would go.
Stay informed and stay safe.
