This is the new year 2023, and as a school, I know you will have plans for the whole year. But before you start outlining your new plans for the new year, one question you should ask yourself is this; ‘is there something I will like to improve on?’ Is it your facilities or marketing techniques?
Schools are getting better at their marketing strategies. They now know how to sell what makes their school better, focusing on what they do best, the facilities they have, success stories, and their external links.
But one thing we’ve noticed is that they are not so good at sharing what their future plans are. Or perhaps most schools do not even have one. The majority of the businesses out there have a vision – i.e., what they have in mind for themselves in the future. If as a school you do not have this, then how do you prepare your students for the future?
Often, this is because it feels like admitting weaknesses – if you can make teaching and learning better, does that mean it’s not good at the moment? Or perhaps because the school’s development plan is full of technical errors and aimed at external inspectors rather than the wider community.
But if you’re really going to stand out from others and fill your school, being honest about your future journey is really important. How can you make sure your school does this?
What areas can you focus on? From our experience working with schools, you might focus on…
Please share examples of how your school is doing this.
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