Whether you are a longtime school owner or a new player in the education sector, achieving target enrolment rates is no easy task to pull. Are you looking for SMART and effective ways to increase your student enrolment over the years? Here are 4 excellent strategies to help you attract prospective parents.
Build a Strong Online Presence
Optimizing your school’s growth potential with carefully executed digital strategies can help you stay ahead of your competitors. Having a professional website with easy-to-read key information, creating social media accounts, and embracing the beneficial possibilities of digital marketing are terrific ways to position your school for long-term success.
Put your best foot forward in making your school known in the community. You can do this by setting up your school on a third-party marketing platform like SchoolsCompass. With individualized content and social media marketing on the platform, high traffic to your website or a generation of leads can boost your enrolment rates!
Put Yourself in Parents’ Shoes
A strategic way to think about enrolments is to put yourself in the shoes of parents. Consider what parents are seeking when it comes to the school environment, educators’ experience, extracurriculars, teaching method, curriculum, as well as additional services like school bus services and special needs support. Promoting your current offerings to meet parents’ needs can increase the chance of them enrolling their children in your school.
Use testimonials to Attract Parents
A positive testimony of a parent’s experience at your school is worth ten times more than anything you have to say about yourself. Happy parents will always be one of the most powerful ways to attract even more parents to your school – that is the power of Word of Mouth Marketing. Happy parents are always willing to share. Publish the testimonials on your website/blog post or create an exclusive hashtag for them on your social media channels, and make them an essential part of your marketing strategy.
Enhance your School’s Enrolment Process
Improving your school’s enrolment and admission systems to make the process faster and more seamless would definitely help. There’s not much reason to still stick to the traditional pen and paper way. Grasp the convenience of going digital to secure more students in the future.
