How NOT to design your School’s Website
“One key thing to have in mind is that parents don’t care about how beautiful your school is until you show them how the beauty helps them to solve a…
What do you do when your school’s online reputation is at stake?
For every four parents that drop a review about your school, 96 parents have gone past without saying a word. Such parents deserve ‘accolades’ for stopping by. Ruby Newell-Legner in…
5 ways to Avoid ‘Avoidable’ Bad Reviews for your School
Surprisingly, most prospective parents look out for negative things about your school to see if they are things they relatively consider ‘normal’. And if they find none, it could be…
11 ways to gather online reviews for your school
This is the second in the series of my posts on importance of online reviews to your school enrollment strategy. I outlined some reasons why you may want to embrace…
Importance of online reviews to your enrollment strategy (1)
A good word of mouth referral will tell 4-6 people about your product or services, online reviews can tell thousands of people overnight. Your school’s reputation does not depend on…
Your Brand: How does it help Your School’s Marketing Strategy?
Your brand is everything the current and prospective parents of your school think, feel, say, hear, read, watch, imagine, suspect, and even hope about your school. Do you think parents…
Increase your school enrollments through inbound marketing.
If you can get a prospective parent to visit your school, their likelihood of applying skyrockets as high as 80% (according to research). But you have to make them WANT…
5 tips to increase your enrollment this September
According to a recent research conducted by SchoolsCompass, an average parent changes school once every three years. And most of these changes take place at the beginning of every session-…