What do you do when your school’s online reputation is at stake?
For every four parents that drop a review about your school, 96 parents have gone past without saying a word. Such parents deserve ‘accolades’ for stopping by. Ruby Newell-Legner in…
50 Parents Explained Why They Changed the Schools their Wards were Enrolled and WELFARE topped the list
Parents on FabMumNG were asked why they changed the schools their wards were enrolled and they had a lot to say. After more than 100 comments were broken down into categories,…
Importance of online reviews to your enrollment strategy (1)
A good word of mouth referral will tell 4-6 people about your product or services, online reviews can tell thousands of people overnight. Your school’s reputation does not depend on…
Your Brand: How does it help Your School’s Marketing Strategy?
Your brand is everything the current and prospective parents of your school think, feel, say, hear, read, watch, imagine, suspect, and even hope about your school. Do you think parents…
Increase your school enrollments through inbound marketing.
If you can get a prospective parent to visit your school, their likelihood of applying skyrockets as high as 80% (according to research). But you have to make them WANT…
The ACE of your ‘Admission Funnel’
September 2018 is just around the corner. This is probably the busiest period for your admission office this year. And If you have a dedicated line for your prospective parents’…
5 Common Negative Feedback Parents May NEVER Give You
Imagine this scenario… You have nailed it, you put in your best – showed them some of your state-of-the-art facilities and it appeared they were very impressed. Two weeks later,…
How does Parent Persona help your school?
When you speak in a language that is familiar to your prospects, you are instantly compensated with their attentions. Just before you continue: This article is a continuation of last…