As Nigeria fights with COVID-19, it is inevitable to take into account what the post-COVID world is going to mean for everyone, and especially those in the marketing world. This pandemic served as a booster to the adoption of digital by many sectors in the country, this does not exclude the school. Never before were we so dependent on zoom or google to help us continue classes.
These technologies also aid our communication with students and parents, making it clear that we do not necessarily have to make calls or visit before reaching out to our audience.
This article will focus on some post-COVID marketing strategies that will help you retain your current parents and gain more.
Shall we begin!
As the country begins to open back up, do not forget to put into practice these amazing post-COVID marketing ideas.
1. Focus on your current Parents
If you are having difficulty bringing in new parents, try focusing on the current ones you have. The point is, look out for your parents, students, and members of the staff during a time like this. They will appreciate you for it one way or the other.
You will likely see improvement in their loyalty to your school, more brand awareness, social engagement, and possibly new prospects via word-of-mouth marketing.
2. Move your Marketing Online
The restriction of movement during the lockdown made us all witness a great change, traditional methods of marketing proved less effective as they could not even reach those they are for. Businesses and not just schools alone had to increase their rate of social media campaigns and target those staying at home.
Now is the time for you to increase your online presence. You likely have some abandoned account on any of those social media platforms (now is the time to get busy with them) the pandemic has shown us that there is much more that we can do online. We are all aware that posting basic content like pictures and videos on these platforms is free, make ‘use’ of the opportunity.
3. Invest in Third-Party Marketing Platform
The world is changing, and how parents even search for schools is changing – shifting to the digital era. People now spend more time online and on social media, then why not meet them there?! This is a way to let parents know that your school is alive and that you aim to stay relevant in the ‘new normal’ world.
So why third-party marketing platforms? They are quite affordable – even for a small school – and can help you showcase the peculiar benefits that your school is offering. An example is SchoolsCompass, an online community where schools can reach out to parents. With a platform like this, parents can read more about your school, view your pictures, read reviews, and the list goes on. This is a good time to invest in a platform that serves as an affordable way to bring in leads.
Already a member School on the platform and want better Parent engagement and a higher conversion rate? You must have your profile enhanced by updating your school information from time to time, adding images to the gallery, having Parents & Alumni review your school, putting up content on your E-notice among others. You can log in to proceed with this.
To boost your visibility, reach a larger audience, upload unlimited images for marketing, enjoy higher referral service, generate more prospective parents to your school, you can consider an upgrade to become a subscribed member on SchoolsCompass
If you are not a member School yet, profile your school for free here https://schoolscompass.com.ng/users/register/Sc to start enjoying SchoolsCompass basic marketing services.
If you want to reach a larger audience, generate more traffic to your school, enjoy higher referral service, and more visibility, you can upgrade to become a subscribed member on SchoolsCompass – Profile your school today and start enjoying premium marketing services.
Use these strategies to survive and thrive in the age of COVID-19. The main piece of advice you should have in mind is to focus on your customers’ priorities as much as your own. They are the people that make your school and they are the ones who are going to help you grow it—no matter what your strategy is.
