The use of both Traditional and Digital Marketing methods is known as Integrated Marketing. The reason why this combination exists is because of the various medium used by different parents when looking for schools. I know you might have then asked severally, how do you combine these two methods of marketing when carrying out a strategy? Here are 5 practical ways to implement Integrated Marketing in your strategy.
1. Combine Digital Content and Print Media
This is the most applicable in the sense that most people indeed use smartphones. This however does not eliminate the fact that print media like newspapers is still being used in their daily life. Therefore, if you publish an advertisement in a newspaper, then make sure to add your site. Just add the link to your site, social media platform, or a QR code.
2. Video Ad for both TV and Online Platforms
Remember watching your favorite ad on television? Well, you still watch ads on television screens. Thus, ensure to exhibit these ads on online applications too. Doing so will make your brand reach people on a large scale. For instance: online can be targeted at the millennial parent, whereas TV can grab old-fashion parent’s attention.
3. Advertise your events on the internet
Social media and websites are excellent platforms for promoting local events. You can create a unique and relevant event page on Facebook and let people join your community. Keep it up to date with the event details, including pictures, videos, time, etc.
4. Use Billboards to Promote Online Channels
It is somehow evident that properly placed billboards are good at driving people’s attention. So, why not include your digital activities in this Traditional Marketing form to add an extra gain to the campaign. Display your email campaigns, blogs, pictures, or even videos on the billboards and see how exceptionally it works.
5. Streaming of the Radio Ads
Another perfect way of merging digital media and traditional media is podcast advertising. Do not forget that people still listen to radios at peak timing while driving or resting.
In Conclusion
Thus, you learned how Traditional Marketing and Digital Marketing work wonderfully if combined. Traditional Marketing may be an old-schooled procedure, yet you cannot abandon or ignore it in your marketing tactics.
On the other hand, you cannot exclude Digital Marketing either from your marketing efforts. So, why not combine both these and achieve higher levels of growth. If you are a new school owner looking to grow, check out Marketing Strategies to Take Your Small Business to the Next Level.
